Visual images are widely used in science textbooks to facilitate the understanding of abstract concept of light. This study aims to compare and analyze elementary school textbooks from Korea, the United States, and Japan, focusing on how visual images are utilized to effectively convey light-related content. The findings reveal that all three…

Courses: Visual Rhetoric, Visual Communication, Multiplatform Journalism, Advertising, Journalism, Public Relations. Objective: This unit activity requires that students analyze and produce imagery with the help of semiotic theory. Students will: (1) learn to connect theory with practice holistically by simultaneously practicing visual analysis…

This paper applied a social semiotic lens toward investigating the metonymic representations repeatedly displayed on the Instagram official account and the Instagram blog. The main source of data were 90 photos gathered from ten "Weekend Hashtag Projects" (WHPs), a weekly photo challenge organized by the Instagram team. The multimodal…

This study investigates meaning-making processes in language and literacy assessments. Using a social semiotic perspective, it examines how adult second language learners with emerging literacy self-articulate their understanding of multimodal elements and components utilized in low-stakes assessments, and the strategies they use to make meaning…

The theorization of how multimodal learning intersects with online teaching environments has emerged as a key research area in relationship to the creation of opportunities for L2 online interaction. However, there are few studies which have examined how cross-cultural dyads harness and orchestrate semiotic resources across mobile technologies…

Nowadays, knowledge dissemination among children is no longer limited to the classroom and course or information books. It also includes websites explicitly addressed to youngsters who have a different stage of cognitive development and background knowledge compared to adults. However, they are also the first to live in today's multimodal…

By referring to the theory of semiology, this study aims to present how certain phrases, applications, images, and objects, which are assumed to be unnoticed in the educational process as if they were natural, could be read as signs encrypted with certain ideologically-loaded cultural codes, and to propose semiology as a method for educational…

Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown…

This paper describes exploratory research into the development of innovative visual pedagogies for investigating how pre-service student-teachers articulate their views about the effects of poverty on educational attainment. Social class emerges as the strongest factor in poverty and educational disadvantage in the UK. The resulting issues are…

This article reports findings on a case study of Ellie as she participates in a language arts curriculum that incorporates multimodal literacy practices--including photography, drama, and art--to teach reading and writing. Our study was informed by the theoretical framework of multimodal social semiotics, which provides insight into how…

We present here the findings of an ethno-visual research study involving the creation of a mental map of images, artifacts and practices in Tel Aviv's New Central Bus Station. This huge and complex building, part bus station, part shopping mall, has become a stage for multicultural encounters and interactions among diverse communities of users.…

This theory-into-practice paper integrates Tomasello's concept of Joint Attentional Frames and well-known ideas related to the work of Russian psychologist, Lev Vygotsky, with more recent ideas from social semiotics. Classroom procedures for incorporating student-created Joint Attentional Frames into literacy lessons are explained by links to…

This article provides an overview of the results of our project "The Kindergarten Room: A Multimodal Pedagogical Text". Our major initiative was to investigate what the multimodal texts in kindergarten represent and the extent to which they reflect and provide attributions to the children's activities. In addition, we wanted to…

At the risk of seeming to make exaggerated claims for visual methodologies, what I set out to do is lay bare some of the key elements of working with the visual as a set of methodologies and practices. In particular, I address educational research in South Africa at a time when questions of the social responsibility of the academic researcher…