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Williams, Tannis MacBeth; And Others – 1988
Televised portrayals of variables that are related to educational and occupational aspirations and educational motivation have the potential to influence viewers' attitudes, expectations, and behaviors in these domains. In order to test this premise, a study assessed messages about these variables and about drug use in the prime-time television…
Descriptors: Academic Achievement, Adolescents, Career Awareness, Commercial Television