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Download full textPairote Bennui – Indonesian Journal of English Language Teaching and Applied Linguistics, 2024
Koh Lipe, Satun is a famous tourist destination along the Andaman Sea, Southern Thailand where linguistic landscape is structured mainly in English. Monolingual, bilingual, and multilingual signage in this island displays distinctiveness of linguistic elements and linguistic diversity manifested in a variety of English lexicons. Thus, this study…
Descriptors: English (Second Language), Second Language Learning, Second Language Instruction, Multilingualism
Peer reviewedCoombs, Virginia M. – German Quarterly, 1980
Discusses the speech act approach and its usefulness in conveying the meaning of the imperative both for the native speaker and for the purpose of language acquisition. Analyses the infinitival construction of German-language advertising slogans and describes its potential for conveying a variety of messages. (Author/MES)
Descriptors: Advertising, German, Language Acquisition, Language Research
Delbende, Jean-Christophe; And Others – Francais dans le Monde, 1996
Four ideas for French language classroom activities are described: an exercise in listening to popular songs; a film scenario rewriting exercise; a technique for teaching the subjunctive mood; and a paired or small-group activity to enhance understanding of advertising. (MSE)
Descriptors: Advertising, Classroom Techniques, Film Study, French
Rolle, Rosalba; And Others – Francais dans le Monde, 1981
Contains five articles concerning: (1) exploitation of commercials to enhance comprehension and oral/written expression; (2) a game involving matching picture and text in advertisements; (3) a vocabulary-development game used in teacher training; (4) comprehension and analysis of literary texts in intermediate classes; and (5) techniques for…
Descriptors: Advertising, Class Activities, Classroom Techniques, Educational Games
Bourdet, Jean-Francois; And Others – Francais dans le Monde, 1992
Four French language instructional activities are described, including an exercise in use of the subjunctive mode, based on an advertisement; a simulation for use in business French; an examination of intonation and meaning in conversation; and an exercise in forming questions. (MSE)
Descriptors: Advertising, Business Communication, Class Activities, Classroom Techniques
PDF pending restorationCoombs, Virginia M. – 1978
This paper discusses the ways in which pictures in current German magazine advertisements can be employed as effective visual aids in basic grammar drills. The structures discussed here are the reflexive verb construction and two aspects of the passive voice construction, namely the passive to indicate activity-as-such and the contrast between the…
Descriptors: Advertising, Commercial Art, Foreign Language Periodicals, German
Laberge, Julie, Ed.; Vezina, Robert, Ed. – 1996
The 33 papers, all in French, from the 1996 conference on research in linguistics address a wide range of topics in linguistics, including: linguists as an endangered species; categorizing verb specifiers in Yoruba; socio-terminology as a framework for understanding the language of orthodontia; French-to-Arabic borrowings in the 19th and 20th…
Descriptors: Advertising, African Languages, Arabic, Bilingualism
