The extent to which semantic differential ratings of trigrams remain consistent over a four-week retention period following pairing with positive or negative attitudinal words was determined. The trigrams initially served as stimulus items in a paired associate list consisting of both positive and negative evaluative response terms; and rating and…

An experiement was conducted to test the hypothesis that interest inventory items would function as reinforcing stimuli in a visual discrimination task. When previously rated liked and disliked items from the Strong Vocational Interest Blank were differentially presented following one of two responses, subjects learned to respond to the stimulus…

Shows that subjects who receive the impression that psychology experiments are worthless exert less time and effort in task performance than subjects who believe in favorable comments, although both groups indicate similar amounts of effort on self-rating scales. Bibliography and table. (RW)

A counselor social reinforcement scale, based on the verbal conditioning model and the assumption that approval is a basic interpersonal reinforcer, and a counselor persuasion scale, based on the assumption that counselor conviction and client agreement with the counselor are the central aspects of counselor persuasiveness, were devised.…