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Davila, Evelyn M. – 1985
The needs and characteristics of urban students at 10 urban U.S. colleges and universities were surveyed in 1983. Attention was directed to students' personal characteristics and educational and financial background, why students select and attend the institutions, and how students view programs and services. The campuses were primarily…
Descriptors: College Choice, College Students, Commuter Colleges, Enrollment Influences
Download full textMuffo, John A.; Whipple, Thomas W. – 1982
The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…
Descriptors: Academic Standards, College Bound Students, College Choice, College Faculty
