The relationship between community college transfer students' experiences at an urban, doctoral-granting commuter university and their enrollment intentions was studied using Bean and Metzner's conceptual model of attrition for nontraditional students. Of 300 community college transfer students at a state-supported urban university who were…

Data were gathered from nontraditional (commuter, part-time) freshmen at a midwestern urban university. Dropout was a function of grade point average and credit hours enrolled, as well as the utility of education for future employment, satisfaction with the student role, opportunity to transfer, and age affecting dropout through intent to leave.…

The use of an expectancy-value model, common to consumer marketing studies, in analyzing the market position of Cleveland State University was investigated. Attention was focused on showing how consumer attitude concepts and methodologies can be used in developing a strategic marketing plan. Six populations were identified as groups important to…