The impact on the economy of five cultural institutions in the San Antonio, Texas, area was determined by measuring their 1978 direct and indirect financial effects. The institutions are the San Antonio Symphony, San Antonio Opera, Witte Museum, Museum of Transportation, and the Carver Cultural Center. Data gathered from the six institutions…

The research methods, procedures, and data for determining the impact of five cultural institutions on the San Antonio, Texas, economy (1978) are outlined. A 30-equation model was used to identify a variety of effects on local businesses, government, and individuals. Researchers examined internal records of the five institutions as well as local,…