The internationalization of universities has become increasingly important in recent decades. A dominant internationalization model, influenced by principles of new public management, has emerged. Latin American universities have undergone significant changes as a result of this trend. This paper takes inspiration from the sociology of translation…

Although internationalisation underpins many practices in higher education, its adopted approaches can be uneven between institutions and create ambiguous conceptualisations of how it is enacted in practice. Therefore, a whole-sector analysis can provide insight into whether spaces exist for new and innovative approaches to internationalisation,…

One of the goals of China's 'Double First-class' initiative is to boost the top-notch disciplines in those next-to-top universities and allow their differentiated paths towards development. This study investigates Chinese universities' policy interpretations and strategic responses to this national initiative through a social network analysis of…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

In the ever-evolving environment of higher education, where institutions are motivated by the pursuit of excellence and global recognition, the HE Higher Education Ranking stands as a transforming force. This book, "Introduction to HE Higher Education Ranking: Methodology, Criteria, and Indicators," beckons readers into a profound…

Foresight studies conducted by the College of Social Work at Assiut University, Egypt, have enabled us to identify key variables that may enhance its strength by 2030. This study presents a conceptual framework based on the methodology and findings of implementing the Matrix of Cross Impacts Multiplication Applied to a Classification (MICMAC)…

Through activities such as institutional partnerships, scholarships, mobility and, most recently, offshore campuses and satellite offices, universities and their nations of origin have furthered their relationship with key-countries. This paper aims to understand what factors universities considered when choosing the host country of their…

This paper examines interactions between the presence of top-ranked universities and other conditions that encourage regional competitiveness. Fuzzy-set qualitative comparative analysis (fsQCA) was conducted to assess the combined effect of the conditions. The analysis yields several noteworthy conclusions. First, no single condition is necessary…

This paper considers the widening access and participation agenda, its implications for higher education institutions (HEIs) and contends that it must be underpinned by strategic measurement and monitoring. Access is viewed through the following lenses: (i) supporting participation, and (ii) facilitating equity. Using mixed methods, the paper…

Global competition results in an overall demand for higher skills. In the competitive world, China has no choice but to adjust themselves to become more efficient, productive, and flexible. Higher education in China has played a key role in achieving socialist economy and modernization. Since the open-door policy in the 1980s, there has been a…

China has launched several national academic excellence initiatives since the 1990s, aimed at creating world-class universities. These projects contributed to the achievements of Chinese universities over the past decades and deeply influenced the field of Chinese higher education. This study focuses on the most recent Double World-Class (DWC)…

Globalizing forces have both transformed the higher education sector and made it increasingly homogenous. Growing similarities among universities have been attributed to isomorphic pressures to ensure and/or enhance legitimacy by imitating higher education institutions that are perceived as successful internationally, particularly universities…

Driven by global rankings and national quality assurance (QA) initiatives, Taiwan's higher education institutions were encouraged to develop strategic plans and initiatives, in order to improve graduate student employability. The purpose of this study is to explore the polices and strategies adopted by Taiwanese higher education institutions, with…

Numerous UK universities are experiencing financial instability; with an increasingly competitive and maturing market, reliance has grown on international students to offset institutional shortfalls. Dependency on international student tuition revenue has over-exposed the market to dramatic shifts in political policies, both domestic and…