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Rosenzweig, Robert – AGB Reports, 1987
The growth in cynicism about universities is discussed. None of society's institutions depends more than universities on the public belief that their purposes are more public-spirited and less self-interested. (MLW)
Descriptors: Credibility, Government School Relationship, Higher Education, Institutional Characteristics
Download full textFram, Eugene H. – 1982
The use of marketing concepts to maintain and enhance the image of a university is considered. Over all, what is needed is a system for image assessment to provide a basis for image development. Without this system and its information outputs, misconceptions can enter the policy-making process at critical junctures, and the life of the institution…
Descriptors: Alumni, College Curriculum, College Faculty, Colleges
