Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Colleges | 1 |
| Copyrights | 1 |
| Educational Trends | 1 |
| Higher Education | 1 |
| Information Management | 1 |
| Institutional Characteristics | 1 |
| Intellectual Property | 1 |
| Internet | 1 |
| Legal Problems | 1 |
| Marketing | 1 |
| Mixed Methods Research | 1 |
| More ▼ | |
Source
| Review of Higher Education | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkRooksby, Jacob H.; Collins, Christopher S. – Review of Higher Education, 2016
Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…
Descriptors: Intellectual Property, Copyrights, Higher Education, Educational Trends
