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Direct linkBamberger, Annette; Bronshtein, Yifat; Yemini, Miri – Teaching in Higher Education, 2020
The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…
Descriptors: Student Recruitment, Foreign Students, Marketing, Social Media
Hewitt, Rachel; Natzler, Michael – Higher Education Policy Institute, 2019
Higher education institutions collect and hold huge amounts of data on students, whether for regulatory purposes or to gather information about students' experiences. In this report we explore students views on data security, learning analytics and the information universities hold and share on students' health and wellbeing. [This report was…
Descriptors: Information Security, Student Attitudes, Young Adults, Learning Analytics
