This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

Transnational higher education is big business. However, it is unclear what transnational universities must do to behave in a responsible way or to gain a social licence to operate. Examining the University of Nottingham Ningbo China (UNNC) and Xi'an Jiaotong-Liverpool University (XJTLU), we discuss what universities could do to gain approval from…

University rankings have been of interest to many specialists, academics, and independent researchers, who are affiliated to educational or scientific institutions. The matter was also the subject of discussion among students at the master's and doctoral levels about the feasibility of these rankings, whether there is any desired practical benefit…

This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…

Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent…

Reviews of editorial practices and academic studies have shown that journalists often rely on organization websites--and online newsrooms in particular--to inform news stories. Yet, at a time when many academics are called upon as experts by the media, university newsrooms have been ignored. To fill this gap, this study assesses newsrooms of…

Leadership profile pages on organizational websites have become staged opportunities for impression management. This research uses content analysis to examine the strategies of assertive impression management used to construct the leadership Web presence of the 70 presidents of national public universities, as identified in the "US News and…

A university ranking with credibility may provide proper guidance to students and parents in university choice, lead to rational flow of educational resources, promote competition among universities and evaluation mechanism in society, and inform the government in decision making. However, there are quite some disputes and doubts from the public…

This white paper reports on a study exploring the views of chief fundraising executives at private colleges and universities about the relationship between public relations and fundraising. The research focused on how fundraising executives define public relations and use public relations tactics and strategies within their institutions'…

The arrival of university ranking has changed the landscape of higher education all over the world and is likely to continue to influence further development nationally and internationally. This article provides an overview of rankings systems in which Australian universities feature and it goes on further to discuss the impact ranking systems…

The growth in cynicism about universities is discussed. None of society's institutions depends more than universities on the public belief that their purposes are more public-spirited and less self-interested. (MLW)

Asserts that variance between a university's reputation as an institution and its commitment to research have a greater impact on political science department rankings than any internal factors within the department. Includes several tables showing statistical variables of department and university rankings. (MJP)