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Direct linkNanath, Krishnadas; Sajjad, Ali; Kaitheri, Supriya – Journal of Applied Research in Higher Education, 2022
Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…
Descriptors: Decision Making, College Choice, Universities, College Bound Students
Download full textBarnawi, Osman Z. – Eurasian Journal of Applied Linguistics, 2022
Conceptualizing branding as ongoing strategic efforts formulated by transnational English medium instruction EMI)-oriented universities in today's competitive Higher Education (HE) market in order to create uniqueness for their academic programs as branded commodities, this paper (a) examines the forms of branding crafted by universities in the…
Descriptors: Language of Instruction, Universities, English (Second Language), Second Language Learning
Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2013
In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…
Descriptors: Student School Relationship, Attachment Behavior, Foreign Countries, International Schools
