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Direct linkAli Kara; Alma Mintu-Wimsatt; John E. Spillan – Journal of Marketing for Higher Education, 2024
The Net Promoter Score (NPS) has been widely used as a strong indicator of loyalty and growth in organizations. However, despite extensive use in various industries, its application in higher education has been limited. To address this gap, we explore the use of NPS in the identification and investigation of the characteristics as well as…
Descriptors: Marketing, Higher Education, Student Satisfaction, Undergraduate Students
Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Download full textGoree, Krystal; Williams, Yolanda; Hamilton, Suzanne; Mathews-Perez, Amy; Talbert, Sandra; Strot, Rick; Barrett, Sara; Bolfing, Darlene; Miller, Sue; Almaguer, Dora; Gilbreath, David; Martinez, Donna; Rubio, Belinda; Ward, Victoria; Edison, Ricky; Henry, Marsha; Mechell, Rebecca; Pritchard, Melissa; Welsh, Kaitlin – School-University Partnerships, 2019
The PDS partnership between Baylor University and Waco Independent School District commenced in 1993 in the context of a national conversation about innovations for improving teacher preparation and practice. During its 25-year history, the partnership has garnered national recognition, with Hillcrest PDS serving as one of 18 representative PDS…
Descriptors: Partnerships in Education, College School Cooperation, Universities, School Districts
Jones, Dan R. – Journal of the National Collegiate Honors Council, 2015
The presence of honor societies and programs on a university campus is an important component of its reputation for excellence. While we may quibble with the methodologies employed by various rankings, reputation is one of the key drivers of choice when students and their families are making that all-important decision about which university to…
Descriptors: Honors Curriculum, Universities, Admission Criteria, Academic Standards
Syme, Chris – CURRENTS, 2013
Broaching the subject of student-athletes on social media is liable to cause many institutional leaders, communications officers, and athletics directors to reach for the antacid. The speed and reach of social media, particularly Twitter, combined with the youth and bravado of student-athletes can damage reputations and tarnish university brands…
Descriptors: Social Networks, College Athletics, Reputation, Computer Mediated Communication
Schmadeka, Wayne – Journal of Case Studies in Accreditation and Assessment, 2012
At the urging of the U.S. Department of Education, regional accrediting organizations have, during the last few years, placed much greater emphasis on implementation of assessment as a requirement for accreditation. Assessment serves two important purposes: institutional survival and improvement of student achievement. Of these two, survival is…
Descriptors: Case Studies, Accreditation (Institutions), Program Evaluation, Institutional Survival
Birkenholz, Robert J.; Simonsen, Jon C. – Journal of Agricultural Education, 2011
Academic program rankings are highly anticipated by many university administrators, faculty, and alumni. This study analyzed the perceptions of agricultural education departmental contact persons to identify esteemed post-secondary agricultural education programs and the distinguishing characteristics of each program. The ten most distinguished…
Descriptors: Agricultural Education, Administrators, Postsecondary Education, College Faculty
Gonzales, Leslie D.; Pacheco, Arturo – Journal of Cases in Educational Leadership, 2012
In this study, the authors problematize the use of slogans when it comes to leading major organizational change. Specifically, they outline the slogans that Border University leaders used to explain and justify the university's transition from a regional, primarily teaching-focused university to an aspiring nationally recognized, Tier One research…
Descriptors: Higher Education, Universities, Institutional Mission, Instruction
