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Direct linkRhoades, Gary; Castiello-Gutierrez, Santiago; Lee, Jenny J.; Marei, Mahmoud Sayed; O'Toole, Leslie C. – Review of Higher Education, 2019
Amidst public calls for greater internationalization, universities are marketing to international students. We explore how universities in regional hubs (Lee & Schoole, 2015) enact "dramaturgical performances" (Goffman, 1959), presenting images of themselves in geopolitical space. We find: (1) bifurcated marketing strategies to…
Descriptors: College Students, Foreign Students, Marketing, Student Recruitment
Rashid, Sufyan; Mustafa, Hasrina – International Journal of Educational Management, 2020
Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…
Descriptors: Reputation, Employee Attitudes, Universities, Public Colleges
Rhee, Byung-Shik – Asia Pacific Journal of Education, 2007
Education reform has become more popular than ever, and the incorporation of public institutions of higher education is one such reform. Eventually, Korea will see its national universities being incorporated. The legislature passed a law on March 7, 2007 that requires a new national university to be established as a National University…
Descriptors: Universities, Educational Change, Foreign Countries, Higher Education
Korean Council for Univ. Education, Seoul (South Korea). – 1988
Equity, quality, and cost in higher education is examined as it exists within the Republic of Korea. Chapter 1 of the report explores the background rationale for the study, which stemmed from an earlier study's conclusion that the Asian Pacific Region was experiencing deteriorating quality levels, access discrimination, and serious resource…
Descriptors: Access to Education, Case Studies, College Faculty, College Instruction
