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Direct linkLedy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
Gomez, Norma – Higher Education Policy, 2022
This research is based on the uniqueness of the national tests scores in Colombia where the same students take a standardized test both at the end of high school and at the end of college. We use then the information of the labor market to identify the return to college education once the graduates find a job. The findings suggest that there is…
Descriptors: Foreign Countries, Outcomes of Education, Higher Education, College Students
Gabalán-Coello, Jesús; Balcero-Molina, Anlly Liced; Vasquez Rizo, Fredy Eduardo; Martínez-González, Adrián; Fonseca-Grandón, Gonzalo – Journal of Latinos and Education, 2022
This study presents the formulation of a quantitative and qualitative index of quality for accredited institutions based on their performance in five components related to institutional quality: research, students' performance, dropout rates, employability, and accreditation. This index will allow each accredited institution to identify its…
Descriptors: Foreign Countries, Universities, Accreditation (Institutions), Educational Quality
Stensaker, Bjørn; Lee, Jenny J.; Rhoades, Gary; Ghosh, Sowmya; Castiello-Gutiérrez, Santiago; Vance, Hillary; Çalikoglu, Alper; Kramer, Vannessa; Liu, Shuiyun; Marei, Mahmoud Sayed; O'Toole, Leslie; Pavlyutkin, Ivan; Peel, Cassandra – Journal of Higher Education, 2019
Globalizing forces have both transformed the higher education sector and made it increasingly homogenous. Growing similarities among universities have been attributed to isomorphic pressures to ensure and/or enhance legitimacy by imitating higher education institutions that are perceived as successful internationally, particularly universities…
Descriptors: Universities, Strategic Planning, Institutional Characteristics, Organizational Theories
Flórez-Parra, Jesús Mauricio; López-Pérez, María Victoria; López-Hernández, Antonio Manuel – Higher Education Research and Development, 2017
Over the past decade, one of the demands upon public institutions, among which we find universities, has been for transparency and improvement of accountability. In this context, Colombian universities are introducing different methods of management and governance aimed at addressing the demands of society generally in relation to transparency and…
Descriptors: Foreign Countries, Universities, College Administration, Governance
Delgado, Jorge Enrique – ProQuest LLC, 2011
Background. This project was motivated by the impressive growth that scholarly/scientific journals in Latin America have shown in recent decades. That advance is attributed to global, regional, and national pressures and trends, as well as a response to obstacles that scholars/researchers from the region face to be published in prestigious…
Descriptors: Foreign Countries, Directories, International Organizations, Periodicals
