Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…

This article examines the strategies of a 'new rich' class in China to transmit advantages to their children through admission into highly ranked overseas universities. In-depth interviews were conducted with parents (n = 16) and students (n = 60) at international high schools that cater to the local population in Shenzhen. The findings…

Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…

This narrative inquiry qualitative study analyzed eleven community cultural wealth (CCW) capitals (cultural strength and assets) to determine whether they were utilized by first generation Mexican American students to thrive in their trajectories from high school to elite universities. The 11 explored capitals--"academic,"…

Each year, final year high school students choose the university that they would prefer to attend. Past studies have found that family, friends, course availability, university reputation, distances from home, and job prospects were factors affecting students' choice of university. However, the relative weight of these factors might have changed…

This paper examines the problem of modernization of the national education model, based on the program documents "Mangilik El" and "Rukhani Zhangyru," the project "New humanitarian knowledge: 100 new textbooks in the Kazakh language," "Daryn" programs, etc., aimed at the spiritual development of the nation.…

In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…

This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…

There is strong evidence that expansion of university enrolment contributes to economic growth. Less clear, however, is whether that expansion will reduce income inequality. Human capital theory argues that education provides graduates with the knowledge and skills to be more productive. As more students from disadvantaged families graduate from…

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

In this paper, we analyse data from the University of Melbourne's Matriculation examinations around 1900. The analyses reveal that many schools cleverly developed and applied strategies so that their Matriculation results would appear to be more impressive than they really were. After "excellent" results had been achieved, the schools…

Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…