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Direct linkYouliang Zhang; Yidan Zhu – Asia Pacific Education Review, 2024
Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…
Descriptors: High School Students, Institutional Characteristics, Reputation, Foreign Countries
Ying, Ma; Wright, Ewan – International Studies in Sociology of Education, 2023
This article examines the strategies of a 'new rich' class in China to transmit advantages to their children through admission into highly ranked overseas universities. In-depth interviews were conducted with parents (n = 16) and students (n = 60) at international high schools that cater to the local population in Shenzhen. The findings…
Descriptors: Foreign Countries, Social Class, Advantaged, College Admission
Nanath, Krishnadas; Sajjad, Ali; Kaitheri, Supriya – Journal of Applied Research in Higher Education, 2022
Purpose: University selection in higher education is a complex task for aspirants from a decision-making perspective. This study first aims to understand the essential parameters that affect potential students' choice of higher education institutions. It then aims to explore how these parameters or priorities have changed given the impact of the…
Descriptors: Decision Making, College Choice, Universities, College Bound Students
Lee, YoungAh – Educational Research for Policy and Practice, 2019
In this study, we conducted in-depth interviews with 29 parents of prospective college students, a target public of university marketing efforts. We explored how university communication influenced parents' attitudes, and reputation perception. The research findings are significant in understanding parents' views on responding to prevalent…
Descriptors: Parent Attitudes, Marketing, College Bound Students, Universities
Plungpongpan, Jirawan; Tiangsoongnern, Leela; Speece, Mark – International Journal of Educational Management, 2016
Purpose: The purpose of this paper is to examine the effects of university social responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for university study. USR activities may be implicit or explicit, i.e., actively…
Descriptors: Foreign Countries, Universities, Private Colleges, Social Responsibility
Wilkins, Stephen; Huisman, Jeroen – Journal of Studies in International Education, 2013
In many countries and regions around the world international students now weigh up the potential advantages and disadvantages of undertaking their higher education at an international branch campus rather than at a home campus located in a traditional destination such as the United States or United Kingdom. The aim of the research is to identify…
Descriptors: Student School Relationship, Attachment Behavior, Foreign Countries, International Schools
