Universities are specific local entities, and as such are in competition with one another for resources and prestige. The general tone of the literature--which sees universities mainly as specific organizations--is quite negative, with competition leading to destructive market and political forces. The tone is surprising, given the extraordinary…

This study focuses on the role of visual resources in constructing the brand identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities' logos and typography of names from the social semiotic approach. Nine elite Chinese universities were selected as the corpus to…

University rankings have gained prominence in tandem with the global race towards excellence and as part of the growing expectation of rational, scientific evaluation of performance across a range of institutional sectors and human activity. While their omnipresence is acknowledged, empirically we know less about whether and how rankings matter in…

Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

To investigate the relationship between Chinese university funding and academic output, we collected data on the scale and the structure of funding and academic output of 36 World-Class universities under construction in China during 2013-21 and 2014-22. Furthermore, we empirically analyzed the effects of funding scale and structure on academic…

Universities face tough choices about how to allocate tight budgets. A frequent question is whether a significant investment in research that is crucial for the university's position in rankings will make the university more popular and lead to higher revenues from tuition. This paper analyses how the ranking and popularity of universities are…

Purpose: The implementation and reporting of the sustainable development goals (SDGs) is one of the emerging challenges for higher education institutions (HEIs), but the lack of well-defined reporting structures and topics for this sector makes it difficult to map and evaluate HEI performance in relation to 2030 Agenda. This study aims to assess…

The International Baccalaureate Diploma Programme (IBDP) celebrates its 60th Anniversary in 2022 as an international mobility "passport", offering potential entry to universities around the world. Globally, 3,600 schools in July 2022 offer the IBDP. Within these, there is a sub-grouping of well-established private "elite traditional…

Purpose: This paper aims to examine whether the position of universities in the times higher education (THE) impact rankings (IR) is related to the different dimensions of academic quality of universities according to the THE world universities ranking. Design/methodology/approach: The research, based on universities ranked in the top 100 of THE…

The allocation of financial resources in higher education has always been a hot topic of concern in academia and society. The measurement and evaluation of the allocation efficiency of higher education financial resources from the perspective of 'Double first-class' construction is the most important initiative to improve the quality of higher…

There is scarce research classifying and investigating the relationship between B2C and C2C value co-creation. Based on the value co-creation theory and literature on brand awareness, this study developed a research framework to demonstrate the relationships between B2C and C2C value co-creation constructs, with the mediation of brand awareness. A…

The construction of the double first-class university is significant in China's higher education. However, the question of whether students' abilities are better developed at double first-class universities remains unanswered. Based on data from the 2019 Shaanxi University Graduates' Employment and Entrepreneurship Quality Tracking Survey, we…

Studies of global university rankings often assume that rankings as Anglo-American policy scripts have an increasing influence resulting in a convergence of policies and practices, or that the ideas of rankings continue to diverge into national types. In this article, we take a middle ground by arguing that when an idea of ranking is grounded in a…

Quality of universities is best viewed through the eyes of stakeholders. Yet, in the United Kingdom and elsewhere, rankings conducted by various agencies purport to provide one overall measure of university quality. This article re-examines some of the data used by university rankers. In so doing, it shows that their information can be repackaged…

Amid concerns about creating internationally recognized world-class universities in China, this study aims to explore the factors that influence the selection of two prestigious universities in China, namely Tsinghua and Beida, by high school students. In light of concerns surrounding the establishment of globally renowned universities in China,…