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Ackerman, David S.; Gross, Barbara L. – Marketing Education Review, 2021
The research reported in this paper examined the use of synchronous online discussion board as the primary mode of teaching by one instructor teaching two sections of a senior-level undergraduate Marketing Strategy course during the COVID-19 pandemic. Decisions were made to use a synchronous online discussion board as the primary online meeting…
Descriptors: Discussion (Teaching Technique), Synchronous Communication, Business Administration Education, COVID-19
Macías-Guillén, Almudena; Díez, Raquel Montes; Serrano-Luján, Lucía; Borrás-Gené, Oriol – Education Sciences, 2021
Educational Escape Room is an innovative method used in classrooms to motivate students. This article describes a version of Educational Escape Room applied to undergraduate students. Specifically, this work presents an adaptation of the method called Educational Hall Escape, characterized by the resolution of challenges in a game-adapted room in…
Descriptors: Student Motivation, Undergraduate Students, Teaching Methods, Instructional Effectiveness
Mtshali, Muntuwenkosi Abraham – Perspectives in Education, 2021
The integration of information and communication technologies (ICTs) into teaching and learning, and the implementation of computer-mediated methods of instruction in the form of e-learning in higher education, have led to the emergence of new methods of submitting assignments electronically. One of these methods employs a learning management…
Descriptors: Student Attitudes, Undergraduate Students, Educational Technology, Technology Uses in Education
Chan, Simon C. H.; Ko, Stephen – Journal of Education for Business, 2021
In the context of the use of personal response systems (PRSs) in the classroom, the two main motivations of the study were to investigate whether boredom with the devices decreased students' perceived learning and learning satisfaction, and whether teachers' provision of feedback moderated these negative effects. A survey was conducted among 172…
Descriptors: Audience Response Systems, Student Satisfaction, Psychological Patterns, Feedback (Response)
Jana K. Lithgow – ProQuest LLC, 2021
Fraternal organizations have existed on campus since the founding of Phi Beta Kappa in 1776 (Baird, 1991; DeSantis, 2007; "Phi Beta Kappa," n.d.; Thelin, 2011; Torbenson, 2005, 2009). Empirical evidence shows that membership brings added value to an undergraduate student experience (Biddix et al., 2014; G. D. Kuh & Lyons, 1990).…
Descriptors: Undergraduate Students, Business Administration Education, Fraternities, Student Organizations
Hong, Christina, Ed.; Ma, Will W. K., Ed. – Lecture Notes in Educational Technology, 2023
This edited book seeks to evolve a global community of practice to share case studies, engage in critical discussion and spearhead thought leadership, to address the paradigm shift in next generation educational practice. This book showcases novel research studies in various forms and engenders interdisciplinary conversation and exchange…
Descriptors: Educational Practices, Global Approach, Interdisciplinary Approach, Information Technology
Ariel Flores Mena; Laurence Parker; Sadie Ortiz – Journal of Latinos and Education, 2024
Our study presents some of the voces of Latinas/os/xs undergraduates in a western U.S. business school to explore the concept of "working identity" in employment discrimination law under Title VII of the 1964 Civil Rights Act. While overt racial discrimination is outlawed, racial salience through factors such as phenotype, accent,…
Descriptors: Hispanic American Students, Undergraduate Students, Business Administration Education, Racial Discrimination
Precious Akponah; Hela Hassen; Matthew Higgins – Teaching & Learning Inquiry, 2024
This study explores the challenges of assessment feedback in a business school in the UK. Like many business schools, it operates at volume with large class sizes and an internationally diverse student cohort. To operate effectively, it has adopted a bureaucratic administrative approach to assessment in order to address concerns over timeliness,…
Descriptors: Dialogs (Language), Student Evaluation, Feedback (Response), Multiple Literacies
Paul Cox – Educational Media International, 2024
This study reports findings from a higher education investment course designed to enhance skills-based learning through experiential, immersive, live, and technologically empowering elements. Results suggest the following performance for the course. First, pure popularity and peer-to-peer word-of-mouth has seen course numbers grow almost 2.5× over…
Descriptors: Undergraduate Students, Investment, Finance Occupations, Business Administration Education
Rita N. To – Marketing Education Review, 2024
The Packaging Mockup Project directs students to (1) learn the basic tools in the Adobe Photoshop application, (2) research and create a new brand concept for different product categories, and (3) design an original packaging mockup of their own brand concept. This project is designed to allow students to apply what they learn about branding as…
Descriptors: Design, Computer Software, Visual Aids, Editing
Sithole, Seedwell T. M.; Ran, Guang; de Lange, Paul; Tharapos, Meredith; O'Connell, Brendan; Beatson, Nicola – Accounting Education, 2023
This study introduces data mining methods to accounting education scholarship to explore the relationship between accounting students' current academic performance (grades), demographic information, pre-university entrance scores and predicted academic performance. It adopts a C4.5 classification algorithm based on decision-tree analysis to…
Descriptors: Data Analysis, Predictor Variables, Accounting, Educational Attainment
Engelhardt, Bryan; Johnson, Marianne; Siemers, Sarinda – Journal of Education for Business, 2023
We compare student performance before and during the COVID-19 pandemic using three course outcome measures: grades, scores on standardized course-specific assessment tests, and the incidence of dropping, withdrawing, or earning a grade of F. Across 10,000 observations and all business disciplines, grades trended higher throughout pandemic,…
Descriptors: Business Administration Education, Grades (Scholastic), Scores, Withdrawal (Education)
Stereotype Threat Triggered by Data Focused Assessments for Marketing Students: An Exploratory Study
Achenreiner, Gwen; Nasif, Nese – Marketing Education Review, 2023
This research contributes to the growing literature on inclusive pedagogy toward creating a psychologically safe environment for learning. The authors build on the prior multi-disciplinary literature suggesting that stereotype threat exists in assessment tasks. An instrument is designed and implemented to investigate whether the presence of…
Descriptors: Marketing, Teaching Methods, Business Administration Education, Inclusion
Jessica M. Parks – Journal on Empowering Teaching Excellence, 2023
This Scholarship of Teaching and Learning (SoTL) study examined whether undergraduate business students reported having different attitudes towards poverty after completing SPENT. SPENT is an open-access, digital poverty simulation offered through Urban Ministries of Durham. The author used the Reflexive Thematic Analysis approach (Braun &…
Descriptors: Business Administration Education, Student Attitudes, Undergraduate Students, Introductory Courses
Wesner, Bradley; Smith, Ashly; Austin, Traci – Administrative Issues Journal: Connecting Education, Practice, and Research, 2018
The ability to work in teams is one of the most highly valued professional skills. Preparing students to operate effectively in workplace teams, therefore, is naturally a priority for business and management faculty. Managing course-based teams, however, can be a challenging and complicated process for many instructors. This article offers…
Descriptors: Teamwork, Business Administration Education, Business Communication, Undergraduate Students