We explored the effects of assessment gamification on students' content knowledge and perceptions of satisfaction, course experience, learning, and impact of teaching techniques. The course preparation, attendance, quizzes, classroom activities, and team projects of an undergraduate operations and supply chain management course had game elements…

As online course delivery becomes an ever-increasing modality in marketing education, it is essential that marketing educators understand the unique factors that drive student course engagement in online versus face-to-face courses. This article develops and empirically tests a conceptual model grounded in the theory of mental self-governance…

Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…

The purpose of the study is to explore the potential of integrating Instagram in university-level English for Specific Academic Purposes (ESAP) courses, focusing on Business English for Advanced Students. Using a mixed-methods approach, it combines qualitative data from observing the completion of Instagram-based assignments and subsequent…

The purpose of this study was to examine the effectiveness of providing extra time as an accommodation to students with learning disabilities (LD) in higher education institutions. The results, which are based in the setting of a South African accountancy programme, provides a unique context where time, in time-constrained assessments, are often…

The purpose of this paper is to analyze factors that affect the behavioral intentions of undergraduate students to use blended learning methods. The research uses the three-tier use model (3-TUM) to explore the influencing behavioral factors of students at the undergraduate level to use LMSs. "The research was carried out at a university and…

This current study is to empirically validate the importance of student's behavioural engagement on online teaching during a coronavirus-2019 disease pandemic. The global spread of coronavirus-2019 disease has affected every aspect of business, including education, resulting in the shift of classroom to online teaching. Keeping in view the growing…

Practitioner surveys suggest that despite well-intentioned efforts, undergraduate business programs could better equip students with "soft skills." This research study focuses on the soft skills associated with cross-functional integration (CFI), where skill gaps are believed to exist but have not been confirmed. As the first study to…

Creativity is not just a catch phrase for the new decade--it is a way of life. While technology-driven innovation can promote efforts to produce optimal solutions, individually driven creativity is necessary to launch and drive cutting-edge, trailblazing ideas. The goal of this study is to examine relationships between creative divergent thinking…

The purpose of this study is to investigate accounting and finance students' perceptions of online education in an environment where online course delivery is mature and has been well supported. Undergraduate students majoring in accounting and finance were surveyed to identify what those preferences are. Consistent with literature, there is a…

Critical to the successful maintenance and survival of a transnational education partnership is the role of faculty. Our study documents the operational and social relationships between faculty teaching transnationally. Through interviews and observation, we find that informal communities of practice (CoP) spontaneously evolve, serving to improve…

This exploratory research paper addresses undergraduate business student course instruction method preferences both pre and post COVID-19. A survey was given to a convenience sample of undergraduate business students across four areas of business: Accounting, Financial Services, Marketing/Management, and Health Care at a small university in the…

The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…

Business majors are among the most popular majors in the United States (Hinrichs, 2015), and prior to the economic and health COVID-19 pandemic, Black students received 20% of bachelor's and 30% of master's degrees in business programs in 2015-2016, despite representing only 11% of undergraduate and 14% of master's degree students in total (de…

The development and enhancement of creative thinking capacities is essential to marketing students' success. But despite marketing students' need to enhance and evidence their creative capacity skill set for the careers of the future, there exist few available models for marketing educators to introduce creative thinking skill development. This…