This article presents a new approach to bring virtual reality into the marketing classroom. Our study adds to the literature by testing two different types of virtual reality content and showing the importance of content in producing desired educational outcomes. We also extend past research by suggesting specific processes and resources for…

Business is the largest undergraduate major in the United States and continues to grow (National Center for Education Statistics, 2020). As a result, the mandate for universities to produce graduates who can operate effectively in globalized societies is clear and critical for future U.S. success (Bok, 2015; de Wit & Urias, 2012; Deardorff…

Purpose: Campus career services are increasingly scrutinized as the primary career development resource for undergraduates. The purpose of this paper is to use Career Construction Theory to examine all sources of career information used by undergraduate business students and their contributions toward career exploration and development.…

This experiential exercise teaches students what constitutes Appreciative Inquiry and how it is different from other feedback models, along with giving students the opportunity to apply their knowledge. Students practice giving Appreciative Inquiry to their peers' presentations through the use of an online platform that allows for written words…

As a generational turnover is impacting higher education with new perceptions, viewpoints, and ideas replacing the old ones, this article addresses the effect of the age gap between faculty and students. Two parallel surveys with 200+ undergraduate students and 40+ faculty were conducted, posing the question, "In your view, what is the…

Drawing upon a framework of "assemblage thinking," this article offers an approach to considering artificial intelligence (AI) and ethics that seeks to think relationally across the positions occupied as educators and students at a business school. To complement discussions of assemblage and examinations of ethics in the AI era, we draw…

The objective of this research was to determine the relationship between entrepreneurial university input (EUI), entrepreneurial university core strategic plan (EUCSP), entrepreneurial university output (EUO), student entrepreneurial intention (SEI) and student entrepreneurial behavior (SEB). A survey-based questionnaire was administered and a…

Student engagement is a growing challenge within higher education, especially as technology continues to evolve and competition for attention rises. As a business discipline, many marketing students struggle to connect with the theory presented in the classroom and seek interactive, experiential learning opportunities. The authors created the…

This paper studies how both direct and indirect assessment outcomes can determine how students are learning different concepts in business statistics. We explore connections between the outcomes from the two assessment approaches and how different student characteristics and background factors impact these two methods of assessment. The results…

Purpose: Traditional teaching strategies are making way for a more collaborative learning style, where students play active roles in their learning process. This work focuses on the discussant role activity in the market research subject in a business administration bachelor's degree as a way of empowering students' role. The discussant activity…

This study of 643 students covering 1286 individual undergraduate business classes explored the factors impacting student acquisition of assigned textbooks and instructional materials. The findings indicated that counterintuitively, lower textbook prices did not increase acquisition rates, and that the utility of assigned materials was the primary…

Higher education institutions have substantially shifted towards online teaching and learning. However, empirical research examining students' perceptions on online learning in different academic fields is limited, necessitating further research in this area. This study investigates differences in online learning acceptance and technology…

Student-generated materials offer high engagement, connectedness, and satisfaction in learning. In this project, the students merged the concepts and cases learned in class with the experiences of business professionals to create scenarios that can convey the concepts of Business Ethics (BE) and Corporate Social Responsibility (CSR) to secondary…

Experiential learning theory states that reflection is just as important to learning as action. However, business educators often overlook reflection in their experiential learning activities, especially when it's understood as a dialogue process. Drawing on reflective learning theory, we explored the case of an undergraduate business programme…

Purpose: The aim of this article is to propose and test a structural model of relationships between generic and specific competencies and entrepreneurial competencies in order to assess students' learning. Design/methodology/approach: The study was carried out on a sample of 337 students enrolled on the entrepreneurship specialisation of the final…