Marketing students are known as less likely to have an affinity for the quantitative aspects of the marketing discipline. In this article, we study the reasons why this might be true and develop a parsimonious 20-item scale for measuring quantitative affinity in undergraduate marketing students. The scale was administered to a sample of business…

Social Networking Sites (SNS) have seen exponential growth in recent years. The high utilisation of SNS by tertiary students makes them an attractive tool for educational institutions. This study aims to identify health professional students' use and behaviours with SNS, including students' perspectives on potential applications within…

Community colleges in Canada began offering baccalaureate programs in the 1990s. Presently community colleges in four of the five largest provinces of Canada are eligible to submit applications to the relevant government ministry or agency for baccalaureate programs. The authors estimate that about 135 baccalaureate programs are now being offered…

Contemporary higher education leaders tend to view campus based activism as an outgrowth of an educational experience that inspires and leads students to engage in civic action for the purpose of alleviating systemic social, economic, or political injustices. Accordingly, this study explores the relationships between the structural characteristics…

This study examines the impact of team teaching on student learning outcomes and student satisfaction in the context of three undergraduate business capstone courses. Students in three undergraduate business capstone course sections were selected for the study. One section of the capstone course was taught using a team delivery model and the other…

In this article, the authors explain the purpose and context for the 2009 International Symposium on Economic Education that was the source for articles on four nations with relatively developed systems for economic education: Australia, England, Japan, and Korea. The authors highlight several key comparisons from the four articles that appear in…

This article presents follow-up information to a previous publication regarding ways to increase emphasis on research skills in undergraduate Technical Communication curricula. We detail the ways our undergraduate program highlights research by requiring majors to complete senior thesis projects that culminate in submission to an online…

Using an action research approach, e-PDP (electronically-supported Personal Development Planning) was embedded within an undergraduate psychology curriculum at an English university for more than two years. e-PDP was embedded in three ways: (a) information literacy micro-tasks, (b) blogs of learning activities, and (c) eportfolios submitted at the…

Information Systems (IS) undergraduate student numbers in the UK have reduced by half in the last five years. An increasing number of researchers have been pondering the possible relationship between the modernity of IS curricula and its attractiveness to potential students. To support the debate about IS curricula in the UK and elsewhere, this…

As the reported institution increased admission requirements, added master's and doctoral programs, and revised its strategic thrust, greater emphasis was placed on assessing student learning outcomes and whether the "treatment" of education has had a measurable impact. Consistent with Smith and Clark (2010), we implemented an action…

Undergraduate science education curricula are traditionally composed of didactic instruction with a small number of laboratory courses that provide introductory training in research techniques. Research on learning methodologies suggests this model is relatively ineffective, whereas participation in independent research projects promotes enhanced…

The authors examined the effectiveness of a course designed to assist students in transitioning into a business major in achieving its learning outcomes in three areas: knowledge of the curriculum, utilization of the career center, and an appreciation of the value of and involvement in cocurricular activities. We collected data from 361 students…

This article introduces a selective approach to curriculum integration that consists of linking the subject matter of a new course with knowledge and skills acquired in two or more completed courses to create a deeper and richer learning experience. Benefits and challenges of the selective approach and an example of implementing an integrative…

This study explored the ways in which undergraduate students intentionally navigate complex curricular and co-curricular choices in preparation for engaging in a diverse democracy. Our study examined these choices among students at a university that lacks formal structures to facilitate these choices. Four curricular and co-curricular pathways…

This paper discusses the details of the curricular development effort with a focus on the vertical and horizontal integration of laboratory curricula and course projects within the Electronic Engineering Technology (EET) program at Texas A&M University. Both software and hardware aspects are addressed. A common set of software tools are…