Explains a comprehensive, prescriptive, situational approach for responding to crises and protecting organizational reputation: the situational crisis communication theory (SCCT). Notes undergraduate students read two crisis case studies from a set of 13 cases and responded to questions following the case. Validates a key assumption in SCCT and…

This article explores the factors influencing student choice at six contrasting universities in Scotland to establish if there is value in developing a model for predicting institutional choice for Scottish undergraduate entry. It is based on a survey of 651 students in two undergraduate disciplines, accountancy and engineering, across the six…

Perceptions of Yale and sixteen of its major competitors were obtained from high school students offered admission to Yale and from undergraduate students attending Yale. Ratings of similarity between colleges were obtained in one study, and the semantic differential technique was used in a second study to corroborate the findings. (SW)

In this article, the author shares the views of his undergraduate students regarding elder female agency and their answers to the question: "Do old ladies make world history?" Because his undergraduate students mostly view the past in terms of the Great Man theory of history, which holds that those who make history are necessarily great,…

As it is difficult to know how much damage negative publicity can cause or how an organization should react to it, the best measures are seen as preventive. Advocacy or issue advertising, which attempts to tackle controversial subjects and present facts and arguments that will project the sponsor in a positive light, is one such measure which…

The annual "U.S. News and World Report" "America's Best Colleges" issue has become the nation's de facto higher education accountability system, evaluating colleges and universities on a common scale and creating strong incentives for institutions to do things that raise their ratings. But, says the author, the "U.S. News" ranking system is deeply…

Characteristics of colleges that are related to the achievement of undergraduates in teacher education were studied, based on study of 15 North Carolina institutions, 10 predominantly white and 5 predominantly black public universities. Student performance on the National Teacher Examinations and Scholastic Aptitude Test (SAT) scores were used as…

Selected comparisons of international and domestic undergraduates at the University of Southern California (USC) were undertaken, using data from the annual Higher Education General Information Survey (HEGIS) and the Undergraduate Student Survey. On-campus enrollment data for these two student groups are presented by sex for Fall 1978, 1979, and…

This research employs institutional characteristics and market-related factors to predict undergraduate students' tuition at 190 private colleges and universities in the USA. Results showed that the strongest correlations among variables for college tuition were reputation ranking and SAT scores. Results of a hierarchical multiple regression…