Increasingly, professional sales programs receive financial support from company sponsors in exchange for varying types of branding and recruiting opportunities. This study builds on the literature regarding employer branding and talent acquisition by examining the effect sales program sponsorship has on students. Grounded in organizational…

Research has demonstrated that students' learning outcomes and motivation to learn are influenced by the visual design of learning technologies (e.g., learning management systems or LMS). One aspect of LMS design that has not been thoroughly investigated is visual complexity. In two experiments, postsecondary students rated the visual complexity…

In two experiments this study tested the "Graded Salience Hypothesis" and the "Defaultness Hypothesis." It weighs the effects of linguistic versus pictorial contexts in terms of activation (or suppression) of default, salient meanings when context invites nondefault, less-salient alternatives. Using a naming task, Experiments 1…

Prior research suggests that learners study and remember information differently depending upon the type of test they expect to later receive. The current experiments investigate how testing expectations impact the study of and memory for valuable information. Participants studied lists of words ranging in value from 1 to 10 points with the goal…

Increasing the number of study trials creates a crossover pattern in source memory zROC slopes; that is, the slope is either below or above 1 depending on which source receives stronger learning. This pattern can be produced if additional learning affects memory processes such as the relative contribution of recollection and familiarity to source…

Processing fluency has been shown to have wide-ranging effects on disparate evaluative judgments, including judgments of liking and familiarity. One account of such effects is the hedonic marking hypothesis (Winkielman, Schwarz, Fazendeiro, & Reber, 2003), which posits that fluency is directly linked to affective preferences via a positive…

Situations in which the name of a person is perceived as familiar but does not trigger recall of pertinent semantic knowledge are common in daily life. In current connectionist models of person recognition, such "familiar-only" experiences reflect supra-threshold activation at person-identity nodes but subthreshold activation at nodes…

The overclaiming technique is a novel assessment procedure that uses signal detection analysis to generate indices of knowledge accuracy (OC-accuracy) and self-enhancement (OC-bias). The technique has previously shown robustness over varied knowledge domains as well as low reactivity across administration contexts. Here we compared the OC-accuracy…

Work in category learning addresses how humans acquire knowledge and, thus, should inform classroom practices. In two experiments, we apply and evaluate intuitions garnered from laboratory-based research in category learning to learning tasks situated in an educational context. In Experiment 1, learning through predictive inference and…

Two processes are postulated to underlie delayed judgments of learning (JOLs)--cue familiarity and target retrievability. The two processes are distinguishable because the familiarity-based judgments are thought to be faster than the retrieval-based processes, because only retrieval-based JOLs should enhance the relative accuracy of the…

To be effective, writers must understand what knowledge they share with the audience and what they do not. Achieving this understanding is made difficult by the knowledge effect--a tendency of individuals to assume that their own knowledge is shared by others. Understanding the knowledge effect and methods for reducing it is potentially useful for…