Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The purpose of this article is to explore the possibilities of constructing performance indicators for the Faculty of Law (FL) at the University of São Paulo (USP), aiming to use them as instruments capable of institutional evaluation and as metrics capable of national and international comparisons, looking to strengthen their reputation. The…

This paper examines whether the implementation of the Bologna bachelor's + master's structure has been followed by an increase of university students from under-represented groups, and whether the Bologna structure has been accompanied by new forms of student mobility between Danish university institutions. Looking at student movements from…

This paper examines the agency of international students in the context of university transformations in post-Soviet Ukraine. Conflict-driven political, social and economic changes in the country have laid the groundwork for the redesign of institutional policies related to the internationalization of Ukraine's higher education. However, it is not…

Purpose: This study aims to analyse the insertion of Sustainability in Management undergraduate courses in Brazilian higher education institutions (HEIs). Design/methodology/approach: Through content analysis, the authors have mapped the curricular grids of the Management courses simultaneously best classified in an independent national ranking…

1,127 U.S. high school senior and college undergraduate perceptions of teaching's prestige, status, and esteem were explored in this study. The population consisted of 302 high school seniors and 825 college undergraduates from the Midwestern region of the United States. The study included 51 statements where participants rated their perceptions…

Perceptions of prestige, status, and esteem of the teaching career were explored in this study. The population consisted of 1,127 high school seniors and college undergraduates. The study included 51 statements where participants rated their perceptions of teaching's prestige, status, and esteem on an 8 point Likert scale. The data was factor…

There is a great deal of discussion in the academic literature around how the current conditions in higher education frame students as customers. Observers are of the view that rankings and marketing, an increased focus on student satisfaction, and particularly tuition fees, encourage an instrumental, passive attitude towards a university…