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Bridges, Eileen – Journal of Marketing Education, 2021
This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…
Descriptors: Marketing, Undergraduate Students, Educational Change, Teaching Methods
Stark, Emily; Kintz, Sedona; Pestorious, Chloey; Teriba, Akorede – Assessment & Evaluation in Higher Education, 2018
Departments and programmes in higher education are required to participate in an increasing number of programme, course and student assessments. These assessment requirements are also opportunities to develop student skills related to scientific literacy and research, if students are included in the process of developing, administering and…
Descriptors: Undergraduate Students, Information Literacy, Skill Development, Research Skills
Crowe, Jessica; Boe, Austin – Education Sciences, 2019
Evidence shows that undergraduate research is beneficial to students during their college years and beyond. This study evaluates two models for integrating undergraduate research into the college curriculum: (1) integrating a community-based research project into a social science course and (2) designing a senior seminar course as an undergraduate…
Descriptors: Student Research, Learner Engagement, Research Projects, Seminars
Purdam, Kingsley – International Journal of Social Research Methodology, 2016
Conducting social science research is a complex process, and social science students face a number of learning challenges in order to develop their skills. Moreover, new sources and types of data including so-called big data are providing new opportunities for research, but also pose methodological challenges. In this article, we explore a…
Descriptors: Social Science Research, Research Methodology, Research Skills, Online Surveys
Kim, Loretta; Wong, Shun Han Rebekah – International Journal of Pedagogies and Learning, 2015
This article discusses the objectives and outcomes of a project to enhance digital humanities training at the undergraduate level in a Hong Kong university. The co-investigators re-designed a multi-source data-set as an example and then taught a multi-step curriculum about gathering, organizing, and presenting original data to an introductory…
Descriptors: Foreign Countries, Undergraduate Students, History Instruction, Humanities Instruction
Berdahl, Loleen – Collected Essays on Learning and Teaching, 2014
Although student involvement in research and inquiry can advance undergraduate learning, there are limited opportunities for undergraduate students to be directly involved in social science research. Social science faculty members typically work outside of laboratory settings, with the limited research assistance work being completed by graduate…
Descriptors: Foreign Countries, Undergraduate Students, Student Research, Social Science Research
Hilbig, Annemarie; Proske, Antje – Journal of Educational Multimedia and Hypermedia, 2014
Although academic writing is a complex interplay of comprehending and producing text the aspect of collecting information from source texts is hardly addressed in writing research. This study examined the impact of instructions supporting the collection process on writing quality, as well as the role of prior motivation and computer experience.…
Descriptors: Academic Discourse, Writing Assignments, Experimental Groups, Control Groups
Jones, Ethel; Ralston, Penny; Coccia, Catherine; Young-Clark, Iris; Atkinson, Cheryl; Davis, Kimberly E.; Fluellen, Vivian; Hausafus, Cheryl O.; Johnson, Linda; Prowell, Grace – Journal of Family and Consumer Sciences, 2014
Undergraduate research is important for preparing the next generation of scholars in family and consumer sciences (FCS). The Research Resource Guide (RRG) was developed in response to that need; it provides comprehensive information on the research process for faculty to incorporate into undergraduate courses. The RRG comprises three levels: (a)…
Descriptors: Formative Evaluation, Student Research, Undergraduate Students, Family Life Education
Remler, Nancy – Teaching English in the Two-Year College, 2011
While many freshman composition textbooks offer cursory instruction on how to conduct field research, very little information exists on teaching undergraduates field research methods. Such instruction often occurs during graduate school. However, in order to become polished writers and researchers, and to see firsthand how research enhances…
Descriptors: Undergraduate Students, Freshman Composition, Interviews, Nonverbal Communication
McDonough, Beth Allsopp – Online Submission, 2014
More than two decades of debate since the Association of College and Research Libraries (ACRL) adopted the term information literacy have been marked by ongoing criticism of its associated definitions and standards. Some scholars and practitioners have argued for a critical information literacy, which applies the precepts of critical pedagogy to…
Descriptors: Information Literacy, Educational Practices, Undergraduate Students, Critical Theory
Winder, Belinda; Brunsden, Vivienne; Farnsworth, Bill – Psychology Teaching Review, 2007
In this article, the authors comment on Hugh Foot's article on student research and ethics ["Psychology Teaching Review," 12(1), 82-86 (2006)] The authors agree with Foot that there is no case for accepting less stringent ethical criteria when the researcher is a student. However, they argue that greater attention and more stringent measures…
Descriptors: Undergraduate Students, Student Research, Qualitative Research, Confidentiality
Fraser, Gillian A.; Crook, Anne C.; Park, Julian R. – Bioscience Education e-Journal, 2007
There has been considerable interest recently in the teaching of skills to undergraduate students. However, existing methods for collating data on how much, where and when students are taught and assessed skills have often been shown to be time-consuming and ineffective. Here, we outline an electronic research skills audit tool that has been…
Descriptors: Undergraduate Students, Curriculum Design, Research Methodology, Research Skills