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Direct linkPerera, Charitha Harshani; Nayak, Rajkishore; Nguyen, Long Thang Van – International Journal of Educational Management, 2020
Purpose: The growing competitive environment in which higher education institutes are immersed has caused them to strengthen their competitive position of a brand and its equity in emerging countries. However, there are several contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. The…
Descriptors: Credibility, Foreign Countries, Competition, Student Recruitment
Download full textBrouwer, Anne – International Association for Development of the Information Society, 2016
A significant problem arising in discursive green marketing practices is the growth of greenwashing; companies providing irrelevant, exaggerated or false information regarding a product's sustainable qualities. This has given rise to a number of issues yet has so far fallen short of being rigorously investigated. In this study, focus group…
Descriptors: Advertising, Reputation, Focus Groups, Corporations
