To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency…

This capstone provides readers with an analysis of the role student engagement has in higher education. Student engagement has been studied extensively by many authors, and each has provided a framework for understanding the various approaches to increasing engagement of students. This paper approaches the topic of student engagement by examining…