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Palmer, Stuart – Journal of Marketing for Higher Education, 2014
Engineering academic units might engage with social media for a range of purposes including for general communication with students, staff, alumni, other important stakeholders and the wider community at large; for student recruitment and for marketing and promotion more generally. This paper presents an investigation into the use of Twitter by…
Descriptors: Foreign Countries, Computer Mediated Communication, Social Networks, Electronic Publishing
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Gabaudan, Odette – Research-publishing.net, 2013
Students on the BA International Business and Languages who spend a full academic year on a study visit abroad experience many new challenges such as a different culture, a new university, different academic practices, a foreign language, etc. The assessment methods for the year include the results of the modules taken in the partner universities,…
Descriptors: Study Abroad, Learning Experience, Case Studies, Questionnaires