This article presents a new approach to bring virtual reality into the marketing classroom. Our study adds to the literature by testing two different types of virtual reality content and showing the importance of content in producing desired educational outcomes. We also extend past research by suggesting specific processes and resources for…

Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…

A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…

On March 13th, 2020, a proclamation declaring a national emergency concerning the Novel Coronavirus Disease (COVID-19) outbreak would require all educational institutes to execute an indefinite distance learning plan. Instructors immediately pivot while providing students with rich and relevant learning experiences. This study compared overall…

This study aimed to increase enrollment in accounting degree programs at Azusa Pacific University's Leung School of Accounting (LSA). Forty-four undergraduate students, four graduate students, and five faculty members participated in surveys and Zoom discussions to provide insight into two potential initiatives intended to increase accounting…

Course-based undergraduate research experiences (CUREs) have historically been associated with STEM, but are expanding into other fields. CUREs may benefit undergraduate business majors, but some students do not perceive "doing research" as part of business. The authors ask whether a business CURE can lead students to begin…

Purpose: The purpose of this causal-comparative research study was to examine the impact of an Integrated Business Curriculum Program (IBCP) and its effects on career decision-making self-efficacy (CDMSE). It also provides a framework and common vocabulary for which type of business curriculum provides the best career readiness CDMSE advantage.…

A modification in emphasis in an upper business course from a professor-centered approach to a student-centered focus demonstrated the use of possibilities to enrich a lecture course format to increase student engagement while also facilitating student readiness to enter the workforce. A proliferation of college teaching formats has emerged,…

The "Journal of Legal Studies Education" article, "Step Away from the Syllabus: Engaging Students on the First Day of Legal Environment," encouraged instructors to rethink their approaches to the initial class session. The exercise offers an opportunity to introduce the relevance of the legal environment course within the…

This article traces the experience of university students in an upper division business course as they collectively authored an e-book as their course project. The professor designated the title of the book and the three themes that provided the structure of the book: service, leadership, and purpose. The 25 students at Pepperdine University in…

Statistics is a required subject of study in many academic disciplines, including business, education and psychology, that causes problems for many students. This has long been recognised and there have been a number of studies into students' attitudes towards statistics, particularly statistical anxiety. However, none of these studies…

The undergraduate Business and Human Development (HD) Departments at California State University San Marcos (CSUSM), are collaborating in an innovative interdisciplinary approach to supporting internships with local businesses in order to provide college seniors with experiences in the area of career development known as the "Senior…

Community Service Learning (CSL) believes that university and colleges should incorporate community based service projects into courses. There are faculty and administrator supporters who argue for such proposals to require community service learning components into classes, but there are also faculty and administrator critics of such proposals.…

Due in part to its widespread acceptance, Facebook has been adopted as a tool for higher education courses. Proponents claim that Facebook-enhanced courses facilitate an increased community of practice, sense of learning and sense of connectedness compared to non-enhanced courses. This empirical study uses a survey methodology in an independent…

The problem. Through observation and the review of literature, students often receive inconsistent and vague messages about plagiarism from faculty. Marcoux (2002) and Roig (2001) found a lack of consensus between faculty concerning definitions and forms of plagiarism. Although some students develop skills in order to avoid plagiarism, almost half…