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Okpara, Gazie S.; Agu, Agu G. – Marketing Education Review, 2017
Nonregular higher education in Nigeria became an integral part of the university manpower development since 1960, when the Ashby Commission recommended establishing evening degree programs. These ubiquitous programs have contributed to national capacity-building and remain relatively unmonitored by the National Universities Commission. This…
Descriptors: Marketing, Educational Quality, Governance, Universities