Describes a study of 301 undergraduates which was designed to determine their motives for watching soap operas. Responses to a questionnaire were analyzed to determine perceived gratifications and consequences of viewing. Convergence of motives was studied, and the diversity of motives and resultant implications for subgroup analyses were also…

Based on the premise that multimethod approaches that integrate quantitative and qualitative research methods are best suited to contextual studies of media audiences, two studies of mass media use and meaning were conducted with college undergraduates. Research grew out of a classroom assignment wherein students avoided all media products (films,…

Administers an experimental college version of the Musical Aptitude Profile (CMAP) and 2 motivation measures to 187 nonmusic majors in a music appreciation course. Eliminates CMAP results from analysis resulting from low reliability. Includes data table that were significantly related. (NL)

Using an effort toward comprehension paradigm developed by P. M. Auble, J. J. Franks, and S. A. Soraci, Jr. (1979), the worry component of state test anxiety was related to long-term memory for sentence encoding conditions that involved comprehension, but low effort (embedded-cue) and comprehension-high effort (post-cue). A noncomprehension…

Presents results of study of perception of beat across range of stimulus speeds. Finds that college music majors and graduate students perceived faster rates of presentation as subdivisions of slower beat tempi. Concludes that nonmusic subjects perceived stimulus tones as beats regardless of rate of presentation. Urges further research using…

This research study reports the results of an attempt to build a model of individual differences in undergraduate student development based on factor analysis of a wide range of students' beliefs and behaviors. An 127-item inventory named the Dakota Inventory of Student Orientations was administered to 738 male and female undergraduate students in…