In November of 2009, Noel-Levitz conducted a Web-based poll of accredited postsecondary institutions across the U.S. to compare their spending on undergraduate student recruitment. To provide context, the 2009 costs were then compared to the findings of previous Noel-Levitz polls conducted in fall 2007 and fall 2005. This report provides…

This paper discusses the growing trend in higher education of treating students as customers. It addresses the traditional views of the student-instructor role and why there is a push toward a customer-oriented paradigm in higher education. Resistance to this movement is also addressed, both from the student and faculty/administrative viewpoints.…

A description is provided of a study undertaken by Glendale Community College (GCC-Arizona) to determine what marketing and information dissemination activities could be undertaken by the college information office to increase enrollments among target markets. Chapter 1 provides an introduction to GCC and its college information office, looking at…

This report displays longitudinal data on minority enrollment at Piedmont Virginia Community College (PVCC), and examines trends that may affect minority enrollment in the future. A record number of minority students attended PVCC for the fall semester 1999. Slightly over two-thirds of all minority students attending PVCC were African-American.…

This report presents findings and recommendations from a project undertaken by the Maricopa County Community College District (MCCCD) to determine reasons for a decline in business course enrollments and develop strategies to increase enrollments in management and marketing programs throughout the district. Following background information on the…

The report summarizes undergraduate admissions policies, practices, and procedures at two- and four-year colleges and universities as of 1992. Information was drawn from a national survey, the third of a series conducted since 1979. A total of 2,024 institutions responded to the survey. An introductory chapter describes the surveys, their…

The U.S. labor market for new graduates of two- and four-year colleges was studied to determine the impact of the large increase in output of graduates that occurred in the 1950s and 1960s. The study was based primarily on published research evidence and available statistical material, supplemented by a small number of interviews with experts in…

The current use of part-time faculty and issues regarding this practice are addressed. Attention is directed to the demographic and employment characteristics of part-time faculty, the policies and practices that colleges follow for part-time employment, and legal and other constraints influencing the way they are used. Some institutional efforts…

This report presents results of a questionnaire survey intended to establish a profile of Blacks and Hispanics holding faculty positions in Massachusetts colleges and universities. The survey was sent to 86 community and two-year colleges, liberal arts colleges, comprehensive institutions and doctoral-granting institutions (72 responded), of which…

The current labor market for higher education graduates in the United Kingdom may be characterized as diverse and fragmented. Many graduates are recruited for the following positions: fast track management training programs; professional and functional careers; "graduate level" administrative and management jobs; and self-employment. In…

Women and minorities are underrepresented in technology-related careers for many reasons, including lack of access, level of math and science achievement, and emotional and social attitudes about computer capabilities. Schools and teachers can use the following strategies to attract women and minorities to high-tech careers and prepare them for…

The Digital Economic Opportunity Committee (DEOC) was created by the National Policy Association (NPA) in 2001 to confront the critical national shortage of workers with the information technology (IT) skills needed for the information age economy. The committee oversaw an 18-month workforce development research project titled Crossing the Digital…

The role of Ohio's community and technical colleges in educating low-wage workers was examined. Ohio's community and technical colleges were shown to be uniquely positioned to serve as bridges to growth and opportunity by helping the state and its workers make the transition to a knowledge-based economy and help low-wage workers gain the footing…