This dissertation describes the process of creating a guidebook that developmental education administrators can use to build their capacity as leaders, learners, and program planners. The guidebook is the product of a qualitative study designed to better understand how community college administrators who have program planning responsibilities for…

DECISIONS TO TRAIN TECHNICIANS IN COMMUNITY COLLEGES MAY HAVE TO DEPEND MORE ON FEASIBILITY THAN DESIRABILITY. ALTHOUGH LOCAL INDUSTRIAL NEEDS CAN USUALLY BE DETERMINED WITH EASE, THE COLLEGE MAY NOT HAVE THE FUNDS TO INTRODUCE AND MAINTAIN PROGRAMS OF SUFFICIENTLY HIGH QUALITY TO MEET THEM. EVEN WITH INCREASING FEDERAL AID, THE NEW OR SMALL…

In 1989, Hagerstown Junior College created this master strategic plan for 1989-1994, which revised the college's mission and established long-range goals and institutional strategic objectives. The revised mission statement focuses on empowering students through transfer education, occupational programs, developmental services, personal…

Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Describes the development of a community college journalism curriculum that, among other accomplishments, increased course offerings from nine to 19 hours and moved from the English program to a separate mass communications division. (AEA)

Advocates a marketing orientation to community college management as demonstrated by the successful implementation of four-state (service, promotion, delivery, and evaluation) marketing plan at Prince George's Community College in Washington D.C. (TP)

Outlines strengths and weaknesses of public upper-division institutions. (IR)

An overview is provided of factors to be considered in assessing and improving the quality and effectiveness of a college's recruitment materials. Part 1 addresses the questions of how to and why assess the effectiveness of student search publications. This section compares various methods of conducting college surveys to determine students'…

Proper planning and the use of current computer technology can provide a mechanism not only for coordinating and directing a broad-based recruitment program, but also for compiling a detailed database on applicant and prospective student markets. At West Shore Community College, these objectives were addressed through the development of an on-line…

Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

Considers the major issues that arise from the use of standard marketing techniques by community colleges. Urges the evaluation of college objectives before planning and implementing a marketing program and presents a general set of model objectives. Provides questions to be answered in the evaluation of the marketing program. (DD)

Discusses a four-stage "marketing process" employed by a suburban community college in an effort to become more responsive to the needs of its present and potential students. (DC)

The time to begin caring about declining enrollments in community college programs is before the program is started. Program planning should take into account why industry is demanding a given program "right now," avoid developing crash programs, and obtain and utilize all of the information possible including survey data, Labor Department…