Concerns over the United States' global standing have spurred a national focus on improving postsecondary attainment. At the same time, many sectors of the economy find they have difficulty recruiting highly trained individuals to fill the good jobs that exist; jobs like nursing, respiratory care, dental hygiene, and various mid-level management…

This paper draws on the literatures of educational administration, management, and marketing to address, empirically, two issues related to community college faculty recruitment: (a) factors influencing faculty application decisions, and (b) the utility of an existing model for recruiting community college faculty. It examines factors influencing…

Prepared for college officials considering the development of marketing programs, this paper examines the distinctive marketing practices for four geographically separated, public community college districts: Coastline Community College (CCC), California; Metropolitan Community College District (MCCD), Missouri; Triton College (TC), Illinois; and…

Applies a marketing management model to the revitalization, or remarketing, of continuing education. Assesses the potential of continuing education as a higher education market. Suggests surveying present students, developing and quantifying hypotheses, applying new technology, promoting selected benefits, approaching areas of opportunity, and…

This proposal represents a systematic and research-based effort to revitalize traditional recruiting practices and to establish a new recruitment model for reaching the nontraditional student in North Carolina two-year colleges. It includes activities of and findings from a model adult recruiting project. A project overview includes the objectives…

A pilot program at Okalossa-Walton Junior College (Niceville, Florida) sought to increase the number of women in all its vocational areas. Brochures, posters and slide-tape presentations provided information for targeted groups in identified locations. One year after recruitment efforts began, enrollment went from two to twenty in drafting the…

Proposes an approach to "marketing" the community college and thus increasing its support, enrollments, and financial backing. (DC)

More than half of entering community college students lack the basic skills required to do college-level academic work. Blacks, Hispanics, and American Indians disproportionately rely on community colleges as their point of initial access to higher education, making the issue of preparation inherently tied to factors of race and ethnicity. In some…

This paper provides a description of the development of an honors program at Gulf Coast Community College (GCCC). The description is organized around three flow charts corresponding to different stages in the program's development, and which are followed by more detailed explanations. The first flow chart deals with program planning and…

The high priority placed on staff development by business and industry has not been shared by the community college which has tended to seek talents outside the institution rather than to develop those within. Community college staff development programs are usually designed to improve job performance rather than to enhance employee growth and…

Reviews literature on faculty recruitment at community colleges. Describes a study using job-marketing theory and Winter's educational recruitment model to assess reactions to recruitment advertisements for a business faculty position. Reports that participants responded favorably to emphases on academic transfer program content. Discusses…

Describes the College of the Menominee Nation, a partnership between a tribal college and the University of Wisconsin. The College is a two-year tribal institution that encourages Menominees to obtain postsecondary education without leaving the reservation. A "2+2" articulation agreement is designed to increase the number of…

Enrollment management (EM) at Parkland College, in Illinois, is a comprehensive process designed to achieve and maintain optimum enrollment, focusing on recruitment, retention, and graduation rates. The primary goals of EM are to stabilize enrollment and finances, link academic programs and student services, improve services and access to…

To establish a base for the development of new educational programs for older adults, a survey was conducted of personnel in 150 community colleges across the country to elicit information and perceptions concerning the following issues: (1) the content and scope of current educational programs for elders; (2) the nature of the developmental…

The decision to launch a full-fledged and highly coordinated leadership strategy to enhance minority student success should be grounded in a clear definition and well-understood theoretical framework; a strategy for overall institutional advancement; and clearly defined structural relationships and accountability structures. Within this context,…