Tuition-dependent colleges and universities face increasing competition for students. This study examined whether accreditation sanctions might serve as signals of quality and relate to enrollment. Results of a panel analysis showed enrollment declined for institutions after being placed on sanction with their regional accreditor. Specifically,…

Some of the issues relating to ethnic enrollments in community and junior colleges are discussed in terms of the recent literature on recruitment, access, finances, effects, and, to a lesser extent, in terms of the development of special programs and curriculums for special students. Brief summaries are provided of reports focusing on practical…

These abstracts of ERIC documents outline and discuss recruitment programs in the community college. Some of the programs attempt to attract students from particular community groups, such as members of ethnic minorities or women, while others focus on bolstering enrollments in particular curricula. (Author/NHM)

Olympic College purchased eight one-minute advertising spots per day for use seven days a week at a local independent radio station. Ten sample spots are presented. This economical approach was successful in increasing over-all enrollment and the number of FTE students; it also attracted many adults to the college. (DC)

Focusing on the period from 1991 to 1997, this report offers current data and projections regarding enrollments, programs, and faculty at Hudson County Community College (HCCC) in New Jersey. Data are provided on actual and projected enrollments in credit and degree programs, enrollments by academic division, continuing education and community…

Compares the community college and other educational institutions and concludes that the community college's main competitors for students are inertia, apathy, fear, doubt, hopelessness, insecurity, poverty, and lack of transportation. If community colleges are to continue to fill their classrooms, they must actively recruit potential students.…

In order to overcome the trend toward declining enrollment at Los Angeles City College (LACC), a campaign is planned to recruit students by telephone. In all, 56,530 phone calls will be made by trained students selected from a list of counseling majors, and a list of students who work as peer counselors at college and high schools. The first 7,000…

Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

An analysis is provided of trends and issues related to minority enrollment in urban community colleges. Following introductory comments, trends are examined in the areas of urban demography, elementary and secondary school enrollment, postsecondary enrollment, retention, major fields of study, degree attainment, and staffing patterns. The next…

To avoid declining enrollments, Peralta identified 50,000 former students and launched a massive campaign to contact and re-recruit them. This, combined with the mailing of a brochure to all 190,000 local households, posters mounted on the backs of 50 local buses, and other advertising methods led to a second semester enrollment increase of over…

Reports that American community and technical colleges are enrolling an increasing number of overseas students. Lists techniques for planning international student recruitment strategy, including securing a budget and paying attention to trends. Finds that electronic recruitment through a Web site is the most inexpensive and effective method. (CJW)

Reviews research on community college students' enrollment in and completion of liberal arts courses. Examines reasons for enrolling or not enrolling in various courses; the characteristics of students who avoid liberal arts courses; the curriculum's potential for inhibiting liberal arts enrollment; and steps to promote enrollment and success.…

Describes the appointment and charge of a statewide marketing committee to study trends and issues related to declining enrollments in North Carolina's community college system. Reports on the committee's recommendations, the initiation of a statewide promotional campaign to implement them, and the campaign's impact on enrollments. (DMM)

This report summarizes the results of the six-year-long Registered Nurse Shortage Project, a study of 27 community college nursing program models that were designed to attract more students. The study was conducted by the American Association of Community Colleges (AACC), in collaboration with the Metropolitan Life Foundation, in response to…

As higher education enters an extended period of declining college-age enrollment, effective marketing and enrollment management techniques should be an institutional priority. All colleges, including two-year institutions, should have a comprehensive plan to maintain desired enrollment levels. (MSE)