Higher education faces a looming demographic storm. Decades-long patterns in fertility, migration, and immigration persistently nudge the country toward the Hispanic Southwest. As a result, the Northeast and Midwest--traditional higher education strongholds--expect to lose 5 percent of their college-aged populations between now and the mid-2020s.…

The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the…

The lack of college readiness skills is a national problem, particularly for underachieving high school students. One solution is to offer authentic early college coursework to build confidence and academic momentum. This case study explored a partnership between a traditional, suburban high school (600 students) and a community college to…

Established in 1965, North Shore Community College (NSCC) is one of the oldest and largest of the 15 public comprehensive community colleges in Massachusetts. Operating from campuses in Lynn, Beverly and Danvers, NSCC serves more than 10,000 students each year. One of their strategic directions is to build technology media environments that create…

In Texas, there is an increase in the enrollment of men of various ethnicities in nursing schools, especially Associate Degree Nursing (ADN) programs. As these men strive to complete the nursing education, they face many concerns that center on barriers that are encountered in what is still a predominately Caucasian and female environment. In…

Compares the community college and other educational institutions and concludes that the community college's main competitors for students are inertia, apathy, fear, doubt, hopelessness, insecurity, poverty, and lack of transportation. If community colleges are to continue to fill their classrooms, they must actively recruit potential students.…

In the spring of 1976, "The Adams Chronicles", a bicentennial television course developed by Coast Community College District and the University of California at San Diego, was distributed to colleges nationwide at no charge with the understanding that each college would return information regarding promotion, enrollment, and form of…

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

The academically underprepared community college student may also be psychosocially underprepared for college, a condition contributing to the development of classroom-specific social phobia and to the high attrition rate at community colleges. The "Find Your Voice Program" uses individual and group cognitive-behavioral techniques to develop…

A listing of sources through which 650 applicants first learned of Harcum Junior College is given in descending order, with the percentages given for 1974, 1972, and 1970 applicants. Twenty-two sources are listed. The two sources "High School Counselors" and "Friends and Relatives" introduced Harcum to better than half of the…

Outlines strengths and weaknesses of public upper-division institutions. (IR)

Reports that American community and technical colleges are enrolling an increasing number of overseas students. Lists techniques for planning international student recruitment strategy, including securing a budget and paying attention to trends. Finds that electronic recruitment through a Web site is the most inexpensive and effective method. (CJW)

In the fall of 1994, the Industrial Technology Division at Michigan's Monroe Community College experienced its first decline in enrollment in 29 years. In response, the division chair and faculty developing a plan to increase enrollment by targeting the following populations: (1) employed adults who would like to upgrade their skills; (2)…

As higher education enters an extended period of declining college-age enrollment, effective marketing and enrollment management techniques should be an institutional priority. All colleges, including two-year institutions, should have a comprehensive plan to maintain desired enrollment levels. (MSE)