This paper discusses the growing trend in higher education of treating students as customers. It addresses the traditional views of the student-instructor role and why there is a push toward a customer-oriented paradigm in higher education. Resistance to this movement is also addressed, both from the student and faculty/administrative viewpoints.…

A description is provided of a study undertaken by Glendale Community College (GCC-Arizona) to determine what marketing and information dissemination activities could be undertaken by the college information office to increase enrollments among target markets. Chapter 1 provides an introduction to GCC and its college information office, looking at…

The Enrollment Management Plan proposed in this report was developed in an effort to provide a comprehensive framework for organizational analysis, planning, and evaluation for the Off-Campus Program of the Community College of Rhode Island. The introductory sections of the report offer background information, define enrollment management, and…

Discusses five influences on the potential for future community college growth, expansion, and survival: the existence of more potential students; more public and private sector competition for students; serious staff development requirements; a focus on personalized and humanized teaching; and the need to evaluate and document institutional…

With traditional enrollments declining, unless community colleges adapt to an increasing nontraditional population they may find themselves out of business. The 1977-1982 California Community College Five Year Plan indicates that nontraditional students, now the majority of community college enrollments, are often physically, economically,…

To identify postsecondary educational needs within its rapidly growing service area, factors preventing students from taking classes at the colleges, and services that would encourage students to take classes, Piedmont Virginia Community College (PVCC) surveyed all Greene County households in April 1993. A total of 4,625 surveys were mailed,…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

This document reports the findings of four task forces involved in the first phase of master planning for the Peralta Community College District. Task Force I concerned itself with population, revenue, and enrollment trends. Peralta has had financial difficulty because of inflation and a general decline in assessed valuation per ADA. After the…

A total of 1,991 Delaware County (Pennsylvania) adults, aged 17 or older, responded to a survey designed to identify and describe "educational market segments" and to provide a baseline identification and assessment of their unmet postsecondary educational needs and preferences to aid the Delaware County Community College (DCCC) in…

City College of San Francisco's Nursing Department has had an oversubscription of applications and an under-representation of minority students for a number of years. Although the department can only accommodate 96 students per year, over 600 subscribed in 1977. The purposes of this inquiry were to compare associate degree nursing program…

This report analyzes enrollment figures at the Sunnyvale Center, one of the De Anza College Extended Campus satellite sites, from fall 1977 to spring 1978 in order to establish a course charting model that allows for historical consistency in examining course, instructor, and site success. In addition, the report reviews the operation and growth…

This document explores how well the four conditions necessary for implementation of performance-based policies in vocational education can be met in postsecondary education. The four conditions require that: (1) it must be possible to specify the desired outcomes precisely and unambiguously; (2) these outcomes must be easily, accurately, and…

Using data from the 1960-1977 period, this study provides a range of headcount enrollment projections for the Michigan higher education system to the year 2000 by type of institution and by age and sex of student under alternative sets of projection assumptions. The theoretical framework, methodology, and working model developed in this study are…

Discusses J. Sargeant Reynolds Community College's (JSRCC) improvement of teacher education by developing courses that reflect national mathematics and science standards, providing "preteaching" experiences and in-service courses for current teachers, actively recruiting students for the teaching profession, forming preteaching student…