Discusses the importance of recruitment for classes producing student publications to ensure the necessary skills and sufficient numbers. Suggests that personal interaction is the most effective method of recruiting students. Describes retention and recruitment related to the production of an eclectic magazine and a sports media guide in two…

This self-study report is part of the Peralta Community College District's recruiting project, Operation Call Back. Former students who had been enrolled at Laney College for at least one term between Spring 1972 and Summer 1973 were invited by letter to reenroll, and 2,668 (14%) of the total population of 19,812 were surveyed by telephone to…

The discipline of marketing, applied to higher education, has the potential for increasing enrollments, reducing attrition, and making college services more responsive to the needs of consumers. Faced with enrollments that were below projections, Prince George's Community College devised a four-stage marketing plan that focused on service,…

The Student Participation And Retention Keys (SPARK) project at Blue Ridge Community College sought to determine why adult basic education (ABE) and General Educational Development (GED) students dropped out of the college's basic skills program and how student retention could be improved. With input from current and former students, a survey form…

Surveys of former summer students, program completers, entering students, expansion classroom students, and former fall/winter students as well as a discussion of the role of marketing techniques at the Eastern Campus of Cuyahoga Community College are presented. Demographic data for all survey populations were collected and included age, sex,…

THIS BIBLIOGRAPHY IS DEVELOPED BY THE CENTER FOR RESEARCH AND DEVELOPMENT IN HIGHER EDUCATION. IT INCLUDES PUBLICATIONS AND MIMEOGRAPHED REPORTS BASED ON, OR RELATED TO, THE RESEARCH CONDUCTED AT THE CENTER. THIS DOCUMENT IS ALSO AVAILABLE FROM THE CENTER FOR RESEARCH AND DEVELOPMENT IN HIGHER EDUCATION, 1947 CENTER STREET, BERKELEY, CALIFORNIA…

A study identified the most effective and low cost programs currently in operation and described in adult literacy literature that would significantly reduce adult illiteracy in California by 1994. Recommendations were made for a statewide plan to replicate those programs in communities throughout the state. A literature review focused on eight…

In an effort to promote greater student participation (especially among women and minorities) in science courses and programs, a study of science education in the Los Angeles Community College District was conducted. The primary objectives of the study were, first, to describe students' course-taking patterns, science background, and attitudes…