Outlines reasons for declining community college enrollments, but stresses the potential for continued growth through "proactive" planning, which depends upon well-informed student recruitment efforts, and the development of new modes of interinstitutional cooperation. (MB)

A questionnaire seeking information on the relative influence of patronage factors (characteristics of an institution), sources of influence (family, friends), and influential practices and media (recruitment tactics) was administered to 100 freshmen, to determine if reasons for attending Piedmont Technical Institute differed by age, sex, or race.…

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

Discusses a survey of community college students' parents, regarding their expectations from the college, their role in their child's college choice, and their observations following their child's first year. Reports that parents had high academic goals for their children but overestimated their academic abilities, and that the parents engaged in…

This sourcebook on small business/entrepreneurship programs is based on beliefs and experiences of staff members involved in a project to improve such programs in New York two-year colleges. The major section, a Handbook for Coordinators of Postsecondary Programs for Self-Employment, is a synthesis of ideas and recommendations in ten decision…

Detailed information and recommendations are offered for helping students through each step of the admissions process, from planning for college to enrolling and selecting courses. The handbook is designed for college admissions officers, student services professionals, registrars, and secondary school counselors and administrators. The 32…

In the late 1990s, many employers were facing short-term and longer-term human resource challenges. Those challenges have prompted many employers to pursue new strategies for finding and retaining qualified employers. Intermediary organizations have emerged as a valuable resource for helping employers find and keep qualified workers. Whatever…