ACCURATE ASSESSMENT OF COMMUNITY OPINION AND REACTION DEPENDS UPON ADEQUATE SAMPLING TECHNIQUES. VOTER REGISTRATION LISTS PROVIDE ONE SOURCE FROM WHICH TO DRAW SAMPLES. RESEARCHERS MUST CONSIDER THE COSTS OF LARGE SAMPLES IN RELATION TO TWO QUESTIONS--(1) THE CLOSENESS WITH WHICH THE TOTAL POPULATION IS TO BE MATCHED BY THE SAMPLE, AND (2) THE…

The purpose of this study is to determine what people know and think about Harrisburg Area Community College (Pennsylvania) and its programs. The findings are to be used to establish or modify priorities for continued institutional development. Eight community groups were surveyed: high school students, high school professional staff,…

A marketing study was conducted in the Sauk Valley College (SVC) Illinois district. This public comprehensive community college conducted a survey to determine public perceptions of the scope and quality of its programs; extent of public involvement with SVC; prospective market for SVC; and primary information sources used by the public concerning…

A random sample of 750 adults stratified on the basis of age, sex, and employment status was surveyed to determine attitudes toward the importance of a college education for high school graduates in the college district, college plans for their children, attitudes and knowledge about the college, and voting intentions on a future bond issue. On…

In November 1984, a random sample of Napa County residents was asked to complete a survey concerning the educational programs of Napa Valley College (NVC) to determine the extent to which NVC was meeting the county's educational needs. The survey was completed by 207 of the 400 community members in the sample. Study findings included the…

In summer 1982, a telephone survey was conducted by McLennan Community College (MCC) to determine the knowledge and opinions of McLennan County residents about the school. Interviews were conducted with 235 individuals, providing a sample in which people over 60 and between 18 and 21, females, and whites were overrepresented in terms of county…

In spring 1984, a survey was conducted in the Saddleback Community College District (SCCD) to assess the surrounding community's familiarity with Saddleback College and its programs, and to establish a database to assist in educational planning. A telephone survey was used to determine the opinions of 502 adults living in central and southern…

Describes how Arapahoe Community College used survey data on the educational interests and preferences of service area adults, along with advisory council input, as the basis for a strategic planning process. Explains the benefits for the college's budgeting and planning process. (DMM)

During summer and fall, 1986, Cerritos College (CC) in California conducted a districtwide survey to assess the educational needs of the surrounding community. The survey was conducted by telephone, using trained interviewers. Randomly selected telephone numbers representing each city of the district served by CC were used to contact over 7,000…

As part of a telephone survey conducted during 1980 by the Coast Community College District, district residents were asked to rate the importance of seven community college missions for them personally and for the people of Orange County. The seven missions rated were occupational training, transfer education, general education, basic skills…

In order to assess the educational needs of residents in the Chemeketa Community College (Oregon) service area, a random sample of 1,322 residents in McMinnville, Woodburn, Stayton, and Dallas were interviewed by telephone. This sample represented 2.5 percent of the 1975 estimated population 16 years of age and older, or 10 percent of the…

Motivated by the increasing population growth of Polk County, Florida, this study presents the first comprehensive population analysis which could be a basis for future study on the feasibility of another college center in the city of Lakeland. Data was obtained from county and state offices, U.S. Bureau of the Census, county school board, and…

A PRELIMINARY STEP IN THE PROCESS OF ESTABLISHING ROCK VALLEY COLLEGE IN ROCKFORD, ILLINOIS, WAS THE COMPLETION OF A FEASIBILITY STUDY IN THE COMMUNITIES TO BE SERVED BY THE COLLEGE. THE REPORT WAS PREPARED IN 10 PARTS--(1) GENERAL DESCRIPTION OF JUNIOR COLLEGES, (2) AREA POPULATION AND ENROLLMENT PROJECTIONS, (3) HIGH SCHOOL STUDENTS AND…

A random sample of 3,847 residents of Orange County (California) were contacted during fall 1974 for the purposes of assessing the county's public television (PBS) viewing habits and the general awareness of and interest in televised courses for credit. This survey, conducted in the interest of KOCE, a public UHF station owned and operated by the…

In 1976, the College of Eastern Utah (CEU) conducted a survey of the general public, members of area educational associations, and businesses to determine if these groups perceived CEU as providing the services they desired. Results of the study indicated that the general public had, overall, a positive view of CEU. Factors most crucial in this…