Tuition-dependent colleges and universities face increasing competition for students. This study examined whether accreditation sanctions might serve as signals of quality and relate to enrollment. Results of a panel analysis showed enrollment declined for institutions after being placed on sanction with their regional accreditor. Specifically,…

This study explored variables that impacted college choices of traditionally aged new freshmen who chose to attend two-year colleges in central Wisconsin with the intention of completing bachelor's degrees. Participants in this study were traditionally aged 18 and 19 years-old first-time freshmen who attended one of five two-year schools in…

This study used a strategic enrollment management (SEM) approach to studying high school students' transition to a two-year college and their initial college success. Path analyses suggested two important findings: (a) clear career choices among students, family influence, academic preparedness, and college recruitment efforts predicted earlier…

A listing of sources through which 650 applicants first learned of Harcum Junior College is given in descending order, with the percentages given for 1974, 1972, and 1970 applicants. Twenty-two sources are listed. The two sources "High School Counselors" and "Friends and Relatives" introduced Harcum to better than half of the…

Community colleges must develop a more adequate information base in order to (1) present an accurate image to the community in terms of the quality of the education available and the value of a degree, and (2) provide the kinds of information that will enable prospective students to decide whether to attend the institution. This paper describes…

This report summarizes findings of focus groups of recent high school graduates conducted during new student orientation at Carroll Community College (CCC) in fall 1999. Students were invited to participate in focus groups at the conclusion of the all-day orientation. Three focus groups were held, two with six participants and one with five…

Examines variables taken into account by community college students in choosing a college, arguing that increased competition for students means that colleges must employ marketing strategies. Discusses the use of the selection factors as market segmentation tools. Identifies five principal market segments based on student classifications of…

A questionnaire seeking information on the relative influence of patronage factors (characteristics of an institution), sources of influence (family, friends), and influential practices and media (recruitment tactics) was administered to 100 freshmen, to determine if reasons for attending Piedmont Technical Institute differed by age, sex, or race.…

Discusses a survey of community college students' parents, regarding their expectations from the college, their role in their child's college choice, and their observations following their child's first year. Reports that parents had high academic goals for their children but overestimated their academic abilities, and that the parents engaged in…

In 1986, a Reverse Transfer Project was initiated at Moraine Valley Community College (MVCC) in order to promote the summer school attendance at MVCC of "reverse transfer" students (i.e., students who attended another institution during the regular academic year). A mailing, containing a cover letter, informational brochure, summer catalog, and…

A survey of 451 students, representing approximately 40% of the student body at the Crookston campus of the University of Minnesota (UMC), was conducted to determine those marketing strategies that most effectively promote student recruitment. The survey instrument, administered in classes during the busiest hour of the teaching day, asked…

A survey was conducted to gather information from high school juniors and seniors in the Clackamas Community College (CCC) District about their post-high school plans; the factors, people, and information sources most important in the college choice process; and student perceptions of CCC. A total of 1,758 completed surveys were received from nine…

Within the context of trends in minority student education, this paper urges community colleges and historically black colleges and universities to cooperatively encourage the enrollment, retention, graduation, and continuing education of black students. First, the paper points to such alarming trends as a sharp decline in the number of associate…

The survey data referred to in this specialized research monograph are almost exclusively related to Southern, primarily, Negro colleges and the students who attend them. The study attempts to evaluate the activities of these colleges in relation to the more general problem of higher education for disadvantaged minorities, and to determine the…

An overview is provided of the marketing and recruitment efforts designed to make Capilano College (CC) an "institution of first choice" in the minds of its community and prospective students. The presentation by Doug Jardine defines what CC means by and hopes to accomplish by becoming a "first choice" institution, indicating that a "first choice"…