This report documents the upward trend in "secret shopping" among today's prospective student Web users, along with the latest changes in electronic communications technologies used by college and university admissions offices. The report is based on a survey of college and university enrollment and admissions officers across the U.S. in March…

In the past 15 years, Fashion Institute of Technology (FIT) has developed and successfully implemented a plan to recruit, keep, and graduate minority students. The strategic plan that was developed in 1971 stressed attrition and placement as the only two criteria that would be used to measure institutional success. Minimizing attrition and…

Encourages church-related junior colleges to step out of denominational sectarianism in their educational missions and provide an educational environment for students from many religious backgrounds. (DMM)

This report presents major statements related to curriculum development or student recruitment in chemical technology. The USOE's suggested 2-year post-secondary curriculum in chemical technology was described by Walter Brooking. In reporting the American Chemical Society's (ACS) recommendations for the chemistry core content of a chemical…

Externally imposed enrollment limits and resultant reduced funding will effect the type of student recruited by community colleges. Should the non-traditional, high risk student be discouraged from enrolling, the consequences for educational as well as national social policy appear great. (LH)

Reviews the literature on enrollment management in private and public institutions. Offers a case study of enrollment management processes and structures at Orange Coast College in California, including an evaluation of the success of the college's efforts. (DMM)

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

A study was conducted to determine the success or failure of late applicants and late registrants at Honolulu Community College (HCC) as measured by rate of completion, success in classes, etc., and to investigate ways in which the late applicant/registrant could be integrated into the mainstream of the system more easily. Avenues of recruitment…

A survey of the ways in which two-year-college admissions offices in the middle states region have been affected by social and demographic trends is discussed. The changing role of the admissions officer, student retention, institutional research, and institutional problems are described. (Author/MLW)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

The recommendations presented in this paper for successfully implementing a two-year college student recruitment campaign focus mainly on the high school senior and presuppose the existence of a recruiting staff. Initially, it is emphasized that an effective campaign is based on a series of positive items. Elements of a successful recruitment…

This four-part presentation examines the theory and practice of enrollment management at Florida Community College at Jacksonville (FCCJ). First, Charles C. Spence offers a brief description of FCCJ and reviews some of the problems facing the college when he assumed the presidency in 1985, including a significant enrollment decline and serious…

As part of Johnson County Community College's (JCCC) enrollment management efforts, a questionnaire was designed to gather information about why applicants do not enroll at the college. Survey instruments were mailed to 1,129 potential students in December 1996, resulting in 218 completed surveys. Results are presented for the following areas: (1)…

The survey data referred to in this specialized research monograph are almost exclusively related to Southern, primarily, Negro colleges and the students who attend them. The study attempts to evaluate the activities of these colleges in relation to the more general problem of higher education for disadvantaged minorities, and to determine the…

In an effort to increase enrollment and move from a limited-mission institution emphasizing career-oriented programs to a comprehensive urban community college, Hudson County Community College (HCCC), in New Jersey, implemented a mission renewal process in 1993. The process included a review of mission statements from other comprehensive community…