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Lace, William W. – Currents, 1986
Nontraditional students are identified as evening students, older adults, part-time students, blue-collar workers, the handicapped, etc. Two reasons to attract nontraditional students are money and mission. The challenge is to develop the unreached and not-yet-served students. (MLW)
Descriptors: Educational Finance, Higher Education, Institutional Advancement, Lifelong Learning