While most college presidents have mastered many basic tools of the digital environment, such as e-mail, Internet browsing, text messaging, most of them have yet to figure out social media--a glaring omission that remains one of the clearest dividing lines between generations young and old. Though most of them have yet to fully embrace social…

This document discusses how many states are facing a shortage in teachers. Specifically, the document focuses on how the state department and colleges of education in Missouri have been actively working to maintain high levels of educational standards as well as recruiting more teachers. The document reports that some educational reform took place…

Describes the Los Angeles Community College District's approach to increasing the diversity of the district's faculty and administration, while simultaneously turning around a declining enrollment. The district's approach included a retirement incentive program and a concerted marketing and recruitment effort directed toward minorities. Reviews…

Identifies causes of the imminent faculty shortage. Discusses the concomitant challenge of achieving faculty demographics that resemble student demographics. Proposes that community colleges address both problems by recruiting talented minority students into the teaching profession via an incentive program. Underscores the importance of…

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

Argues that the role of the educational leader includes mission analysis, goal formation, information gathering, field analysis, use of data in curriculum development, construction of organizational structures, allocation of resources, and informing of constituencies. Lists eight ways of correcting attitudes about marketing. (AYC)

Career centers at community and junior colleges often extend their services beyond the student body and into the surrounding community. Although this places greater demands on career services practitioners, it can also lend value and credibility to the career center's role, benefit the local citizenry and economy, and augment the college's…

If an institution's goal is cultural diversity, the institutional response must go beyond a core curriculum that transmits culture or a multicultural curriculum which transforms culture, and embrace a curriculum which enhances individual differences. The core curriculum has an unabashed European cultural bias and requires assimilation to the…

Encourages church-related junior colleges to step out of denominational sectarianism in their educational missions and provide an educational environment for students from many religious backgrounds. (DMM)

The fall 1984 implementation of tuition in California's community colleges created the need for aggressive strategies to counter the anticipated, major enrollment decline. For the Los Angeles Community College District (LACCD), those strategies involved a new campaign incorporating districtwide and campus-oriented events, as well as the…

Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and…

Considers academic integrity in community college athletics as essential for student success. Discusses the ramifications of several athletics regulations in California, e.g., those related to athlete recruitment, transfer regulations, credit load requirements, and coach selection. Uses Merritt College's program as an example of a balanced…

Reviews processes involved in community college faculty recruitment, including justifying the new position, recruiting methods, evaluating applicants, and arranging candidate visits to the campus. Discusses changes in standards for recruiting and hiring from the 1990 Americans with Disabilities Act and implications for practice. (21 citations)…

The participatory, outcome-centered model of college governance described in this book focuses on recruitment, rewards, and retention of both students and professional staff. An introduction examines the history and current status of community colleges, presents existing and proposed patterns of administrative and faculty relationships, and…