Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

Reviews the literature concerning part-time faculty characteristics, salaries, recruitment, orientation, and staff development. Provides a bibliography of relevant works selected from the ERIC junior colleges collection. (JP)

This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Community colleges have the students, support services, and articulation mechanisms in place to play a critical role in the development of a multi-ethnic teaching force. This Digest examines the demand for an ethnically diverse teaching force and the possible sources of supply for that force. The role of the community colleges in recruiting and…

Simply stated, enrollment management is the process of defining enrollment goals and establishing procedures to reach these goals. The approach consists of a variety of interdependent activities, which can include the clarification of institutional mission, long-range planning, academic program planning, marketing and recruitment, retention, and…

Community colleges are under pressure from internal and external forces to recruit and retain minority faculty members. According to recent studies, approximately 90% of the total faculty at two- and four-year public and private colleges are white. The highest percentage of faculty of color are employed at public four-year institutions (12.6%) and…

A brief overview is presented of some successful minority teacher education recruitment programs. The sample of programs includes the following: secondary education programs targeting junior and senior high school students; teaching profession magnet programs; articulation programs between four- and two-year colleges for community college…

Private liberal arts junior colleges reached their peak during the 1940's, when nearly 350 of them provided an educational alternative for over 100,000 students nationwide. In 1989, only 89 private two-year institutions were in existence, accounting for less than 1% of the nation's two-year college students. Following the second World War, several…

One of the key challenges facing community colleges in the 1990's is the development of leadership that represents the diversity of students and local constituents. In a 1991 survey of 1,097 community college presidents, only 11% of those surveyed belonged to minority groups. Programs do exist, however, to help minority group members structure…

This collection of essays discusses ways in which community colleges and proprietary schools have been able to cope with changes in employer and student markets. The collection includes: (1) "Marching to the Market: A New Tune for Training Organizations," by Wellford W. Wilms; (2) "California's Employment Training Panel: Creating Incentives for…

This report presents background on community college development and discusses four areas of concern. The first area is maintaining access for all students. Trends are toward tightening criteria for attendance. Colleges in some states will be forced to make clearer distinctions among the student groups they serve and for whom they expect to…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

Community colleges can play an important role in increasing the number of people in the scientific talent pool and diversifying its ethnic and gender composition. In an effort to recruit more women and minorities into two-year college science, math, and engineering technology programs, community colleges are engaging in a wide range of special…

The current use of part-time faculty and issues regarding this practice are addressed. Attention is directed to the demographic and employment characteristics of part-time faculty, the policies and practices that colleges follow for part-time employment, and legal and other constraints influencing the way they are used. Some institutional efforts…