In fall 1983, a telephone survey was conducted by Macomb Community College (MCC) to assess community perceptions of the college's Center for the Performing Arts (CPA) and to aid in developing marketing strategies for the Center. Interviews were conducted with 500 randomly selected Macomb County (Michigan) residents to determine if they had…

Delineates steps involved in developing a solid public relations image in a community college library. Focuses on planning, logo development, and internal and external systems of communication (e.g., signs, displays, informational materials, and speakers' bureaus). (DMM)

Describes Portland Community College's Volunteer Tutoring Program and its role in adult basic education, developmental instruction, home instruction, and supplementary basic skills assistance. Includes information on tutor recruitment and training and tips for volunteer tutors. (DMM)

Assesses the scope of the nation's illiteracy problem. Describes a study of community college libraries' involvement in literacy education. Relates 31 library directors' survey responses regarding illiteracy as a community problem; the nature of college- and community-based literacy programs; and the relationship of libraries to these programs.…

Explains some of the potential resources community college libraries and media centers can provide to the local business community (i.e., media production and information services). Describes the methods used by Middlesex County College to assess and tap the potential market for its information services. Includes marketing materials. (DMM)

Three documents illustrate the Lehigh County Community College (LCCC), Pennsylvania, drug and alcohol policy: a formal statement of policy and two educational brochures for distribution to students and employees. The policy statement details policies approved by the board of trustees governing drug and alcohol abuse including policies for students…

Offers a personal account of a fellowship project undertaken in Argentina by a community college librarian from the United States. Provides an overview of Argentine libraries, and reviews highlights of a seminar held in Argentina on the community college concept. (DMM)

Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)

Looks at the factors complicating the management of student worker budgets in libraries (e.g., the number of separate but interrelated budgets involved). Proposes a budgetary system incorporating double-entry bookkeeping, continuous proving, and combination receipts and disbursements. Considers the advantages of the system and details procedures.…

Reports on a survey conducted to gather information on collection size, staffing, cataloging and classification, organization of serials and audiovisual materials, circulation procedures, and special patron services at each branch library of the 28 Florida community colleges. (DMM)

Describes the development of an annotated booklist about Arizona, including information on surveying readers to identify "favorite" books, annotating the resulting list of 161 titles, obtaining funding for publication, obtaining permissions, and disseminating and evaluating the booklist, "On Arizona! A Readers' Survey of the Grand…

Guidelines and procedures for fund raising and the acceptance of gifts at Tidewater Community College (TCC) are presented in this manual. First, general information is provided on the acceptance of gifts of cash, securities, real estate, insurance, personal property, equipment, and gifts requiring the expenditure of funds. Next, general procedures…

Discusses the use of quality circles within the college library. Defines a quality circle; examines the history, philosophy, characteristics, and objectives of quality circles; discusses the relationship of quality circles with library management; and explains their creation, implementation, benefits and limitations. (DMM)

Urges community college learning resources center (LRC) directors to piggyback on other institutional grants and capitalize on involvement in existing networks to obtain external funding. Lists federal and private sources of grants and offers examples of community colleges that obtained money from these sources to improve their LRC systems. (DMM)

Offers grantsmanship guidelines for learning resource centers (LRC's), focusing on locating funding and writing proposals. Describes grants obtained by Morton College's (Illinois) LRC from the college foundation, the state library, and the federal Department of Education. Lists resources useful in pursuing grants and identifying funding sources.…