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Puyear, Don – 1987
A study was conducted to assess the effects of 2 years of marketing and retention efforts in the Virginia community college system (VCCS) on the market segment of 18-21 year old students. The study examined enrollment trends between 1984 and 1986, using comparable data from a 1985 study. Study findings included the following: (1) the proportion of…
Descriptors: Age, College Attendance, Community Colleges, Declining Enrollment