Several specific objectives have had wide recognition in the arts community, namely: to broaden the audience for the performing arts, to determine the applicability of sophisticated tools of marketing to the problem of generating demand for the arts, to find the best predictors of arts attendance, and to develop strategies that will appeal to…

Research presented in this report focuses on data obtained through the 1982 and 1985 "Survey of Public Participation in the Arts" and relates to musical theater, operetta, and opera attendance. The objectives of this study were to focus on those findings which might help opera or musical theater organizations attract and understand…

This report examines the economic impact of cultural institutions on their communities in Columbus (Ohio), Minneapolis/ St. Paul (Minnesota), St. Louis (Missouri), Salt Lake City (Utah), San Antonio (Texas), and Springfield (Illinois). For each city, tables are included which list data in the following categories: (1) audience per capita spending;…